UX Planet

FEBRUARY 14, 2024

In this article, we explore how UX designers can harness the power of priming to create more intuitive and engaging user experiences. Priming in UX Design In the realm of UX design, subtle visual or verbal cues can serve as primes, guiding users’ attention and influencing their perceptions and actions.

Customer Experience 84

Customer Experience Travel UX Customer Satisfaction 84

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Product messaging experiments.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Piyanka Jain

MAY 13, 2020

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal. month to its subscribed customers.

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Userpilot

JULY 21, 2022

Interested in providing better customer experiences with customer experience automation? Many brands have great products but what makes you stand out from the competition is customer experience (CX). But this is where customer experience automation (CXA) comes in. Keep reading!

Feedback Software 84

Feedback Software Reporting Tools Customer Experience Data Visualization 84

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.

Onboarding KPIs 95

Onboarding KPIs Customer Experience User Testing Customer Feedback 95

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 19, 2022

There are many different types of customers: from easy-to-please to easily irritable customers. To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. So, what are the different customer types you can expect to meet in SaaS?

Customer Experience 94

Customer Experience Feedback Software Analytic Tools Research Software 94

The Product Coalition

JUNE 15, 2023

They figured out what makes you as a user click and tick. After reading this article you’ll know how to make users click and tick. Like company Y in the photo below you hit them right where it itches instead of forcing the product down the user’s throat like company X above. Translates to “You’ve caught me” . How much money.

User Testing 109

User Testing Customer Experience Product Management Product Manager 109

Userpilot

AUGUST 18, 2022

How can interactive walkthroughs help users get the most out of your product or service from the initial onboarding ? In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. Ready to dive in?

Customer Experience 89

Customer Experience User Testing Data Visualization Construction 89

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. 1) Initial user onboarding.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Research Software 90

Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages. Let’s dive in!

User Testing 93

User Testing Feedback Software Research Software Customer Experience 93

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Look no further.

Feedback Software 79

Feedback Software Research Software Customer Experience User Testing 79

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 95

User Testing Analytic Tools Research Software Feedback Software 95

Userpilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 82

User Testing Product Research Research Software Data Visualization 82

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 8, 2024

TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. For this approach to work, a trial or free plan mustn’t satisfy user needs entirely.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Strategy 74

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience Customer Feedback 87

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 82

Customer Experience Feedback Software Analytic Tools Data Visualization 82

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Lack of lead nurturing efforts.

Data Visualization 94

Data Visualization User Testing Analytic Tools Feedback Software 94

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Previous experience with a specific brand deeply influences the way people perceive it. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

AUGUST 10, 2023

TL;DR Behavioral marketing is a marketing strategy based on utilizing data about your users’ past behavior to deliver more relevant and personalized content (i.e. Start with showing personalized messages based on data you’ve gathered via survey. a case study demonstrating value might help boost feature adoption ).

Analytic Tools 84

Analytic Tools Feedback Software Marketing Product Marketing 84

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? During onboarding, you have the opportunity to make a lasting impression on your customers. Here’s your best chance to explain how your product meets your customers’ needs and solves their problems.

Analytic Tools 94

Analytic Tools Feedback Software Customer Experience Data Visualization 94

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Key metrics to track at each stage.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Product Talk

FEBRUARY 12, 2020

It’s time for another installment of Product in Practice. Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Delivery Before Discovery: Lisa’s Early Experience with Product Management. Hello, Product Talk readers! Tweet This.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Intercom, Inc.

JUNE 7, 2022

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Marketing qualified lead (MQL). Opportunity.

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Inbound Customer Communications Research Software Data Visualization 245

The Product Coalition

MARCH 11, 2024

Boasting over 500 million users , it offers a freemium model: free basic language courses with an option to upgrade to Duolingo Plus for an ad-free experience, offline lessons, and streak repair. But there is a secret weapon in Duolingo’s arsenal — gentle nudges that persistently push users toward the premium experience.

Research Software 105

Research Software Reporting Tools Artificial Inteligence Customer Experience 105

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Modus Create

JULY 7, 2020

Imagine that you are writing an e-commerce application and you have a customer with a full shopping cart who is ready to check out and give you their money. Things get much worse when you have 1,000 or 10,000 customers all trying to buy at the same time! If they can’t complete the transaction fast, you may lose the sale.

Messaging 84

Messaging Analytic Tools Data Visualization User Testing 84

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 92

Data Visualization Feedback Software Analytic Tools Research Software 92

Gainsight

FEBRUARY 21, 2020

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. The first step is to make sure that your product experience is optimized for the user.

Customer Experience 89

Customer Experience Data Visualization Feedback Software Analytic Tools 89

The Product Coalition

JULY 8, 2022

The truth of the hour is: Come what may, companies or products succeed because they offer a service that a customer truly wants! Christensen’s words in mind, how can one use this theory to build magnificent products and onboard users that might otherwise never consider buying your product? What is Jobs-to-be-done (JTBD)? For example?—?if

User Testing 127

User Testing Framework Research Software Customer Experience 127

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91