Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Product messaging experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 103

Feedback Software Analytic Tools Product Research User Friction 103

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Key metrics to track at each stage.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

AUGUST 10, 2023

TL;DR Behavioral marketing is a marketing strategy based on utilizing data about your users’ past behavior to deliver more relevant and personalized content (i.e. Start with showing personalized messages based on data you’ve gathered via survey. a case study demonstrating value might help boost feature adoption ).

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

AUGUST 18, 2022

How can interactive walkthroughs help users get the most out of your product or service from the initial onboarding ? In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. Ready to dive in?

Customer Experience 98

Customer Experience User Testing Data Visualization Construction 98

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Lack of lead nurturing efforts.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. 1) Initial user onboarding.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Time pressure: The urgency to bring a product to market leads to shortcuts. Iterate and adapt: It isn’t a one-time task.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing? B2B vs. B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 27, 2023

In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. TL;DR Customer retention is the ability of a company to retain its customers over a specified period of time. Driving users toward activation with checklists.

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Product Talk

FEBRUARY 12, 2020

It’s time for another installment of Product in Practice. Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Delivery Before Discovery: Lisa’s Early Experience with Product Management. Hello, Product Talk readers! Tweet This.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

DECEMBER 3, 2022

TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate. Collect customer feedback with in-app surveys. What is UX design?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Intercom, Inc.

DECEMBER 16, 2019

Rather than casting a wide net for leads with large-scale marketing campaigns, ABM targets a few high-value accounts and then focuses on nurturing, converting, and retaining them over time. With ABM, sales and marketing work together to create a hyper-personalized experience for each target account.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Product Innovation Educators

NOVEMBER 14, 2022

We thought about how we could shift that to a more positive experience and cut down on pain points. It takes a long time to create documentation. I reflected on my Uber experience, where I was on a launch operations team. We were speaking directly to those end users. How could we make this passive?

Product launches 94

Product launches Development Team Review Technical Review Customer Feedback 94

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort? TL;DR- 13 Customer Retention Strategies.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 26, 2021

They use their product as the selling point. Users get to experience the value of the product before paying for it. Reducing friction like this naturally leads to more people trying the product—and more people finding they like it. But isn’t that what all companies do? They promote their products, right? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

DISQO

JULY 6, 2020

As rents and the cost of living skyrocket, security deposits are a steep financial barrier facing renters at a time when financial flexibility is more important than ever. In order to capture the immediate relevance and need for their product, Rhino had to uncover the distinct experiences, preferences, and goals of young renters.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

The Product Coalition

SEPTEMBER 3, 2019

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. Last week I was lucky enough to attend one of their conferences to sample some of their learnings from design thinking, usability testing and omnichannel experiences. to “What do our users truly need?”.

User Testing 60

User Testing UX Product Research Technical Review 60

Userpilot

JUNE 9, 2021

To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. A Product Manager builds the product by identifying customer needs and creating specifications for developers. How to get your first Product Marketing job. TL;DR – Post Summary.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? If the answer is “not very”, now’s the time to reconsider it. According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97