Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 86

Customer Experience User Testing Customer Feedback Embedded Analytics 86

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 94

User Testing Analytic Tools Research Software Feedback Software 94

Product Talk

APRIL 10, 2019

Today, I want to share a case study with you about one of those bright spot teams. The team already valued user research and user experience design. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space.

Product Research 135

Product Research User Testing Data Visualization Reporting Tools 135

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 132

Feedback Software Customer Feedback User Testing Data Visualization 132

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Customer Feedback 86

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 81

Customer Experience Feedback Software Analytic Tools Data Visualization 81

Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Reasons for churn: Poor onboarding experience.

Feedback Software 88

Feedback Software Analytic Tools User Friction Customer Feedback 88

Mind the Product

APRIL 6, 2020

We experimented for several quarters till we got an OKR format to suits our needs. Where will you compete: which customer segments, which categories, which channels? User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used. Where will you play? How will you win?

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 77

Feedback Software User Testing Customer Experience User Friction 77

Product Talk

MARCH 14, 2018

We met for afternoon tea and to my surprise they gushed about our time working together. They described how much time they were spending with customers and what impact it was having on their work. Amy: Hunches, directives from leadership, and sometimes things we uncovered in discovery with our users. It made me so happy.

Product Research 179

Product Research User Testing Research Software Customer Experience 179

Userpilot

APRIL 24, 2024

Similarly, you can't expect potential customers to come on board without a well-designed software demo first. TL;DR For potential customers, your sales demos could be the deciding factor between converting or switching. Structure your demo content for seamless execution by creating a base outline of all talking points.

Demo 67

Demo Research Software Feedback Software Product Research 67

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? If the answer is “not very”, now’s the time to reconsider it. According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience.

Customer Communications 77

Customer Communications Feedback Software Research Software Analytic Tools 77

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 87

Feedback Software Analytic Tools Research Software Data Visualization 87

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Product messaging experiments.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Research Software 91

UX Studio: Product Management

FEBRUARY 20, 2018

It was such a great experience that I wanted to create a web-store myself. In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands.

User Testing 108

User Testing UX Product Research Research Software 108

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 86

Feedback Software Customer Experience Customer Feedback User Testing 86

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 80

Feedback Software Analytic Tools Research Software Data Visualization 80

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments.

Analytic Tools 89

Analytic Tools Data Visualization Feedback Software Research Software 89

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. Clarify the situation (what, why, where , how) Users Pain Points Ideas Vision Feature Priority Pitfalls Sholanki’s Answers (with Commentary) Clarify the situation (what, why, where, how) What do you exactly mean by smart fridge?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 87

Education User Testing Customer Feedback Customer Experience 87

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 89

Feedback Software Analytic Tools Reporting Tools Data Visualization 89

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. 1) Initial user onboarding.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

UX Studio: Product Management

NOVEMBER 13, 2020

When users visit your website, they expect it to load fast. If users have a hard time finding what they came for in the first place or the provided info isn’t satisfying enough, there’s a high chance users will never come back to your website again. Core Web Vitals. LCP (Largest Contentful Paint).

Data Visualization 98

Data Visualization User Testing UX Reporting Tools 98

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Key metrics to track at each stage.

Analytic Tools 82

Analytic Tools Data Visualization Research Software Onboarding KPIs 82

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 82

Data Visualization User Testing Research Software Product Research 82

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

Customer Experience 97

Customer Experience User Testing Customer Feedback Research Software 97

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Lack of lead nurturing efforts.

Data Visualization 93

Data Visualization User Testing Analytic Tools Feedback Software 93

Split

AUGUST 11, 2023

Before partnering with Split, Moneyfarm had no way to target users and allow for a percentage or gradual rollout when releasing new features to their platform. Download this free case study to discover how they simplified tasks that were previously either entirely impossible or really expensive.

White Paper 98

White Paper User Friction Download Customer Experience 98

Userpilot

AUGUST 18, 2022

How can interactive walkthroughs help users get the most out of your product or service from the initial onboarding ? In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. Ready to dive in?

Customer Experience 88

Customer Experience User Testing Data Visualization Construction 88

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 91