Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.

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Analytic Tools Research Software Data Visualization Reporting Tools 105

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. One of the critical tools that can help product managers improve customer satisfaction is the SERVQUAL model or Customer Service Gap model , a framework for identifying and addressing gaps in service delivery.

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Product Innovation Educators

SEPTEMBER 9, 2024

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

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The Product Guy

OCTOBER 8, 2024

Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

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Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

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UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Service addressable arket (SAM): It is part of the TAM.

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UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. Do research!

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Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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Userpilot

JULY 17, 2024

TL;DR A user persona is a fictional character representing a user type based on user research to ensure user-centered product design. Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Negative personas : Represent users who are not a good fit for your product or service.

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UX Studio: Product Management

AUGUST 17, 2018

Imagine the findings and insights making usability testing as a polestar guiding product-related decisions. Even without a test-ready prototype or a website in the initial phase of product development, you can get ahead by testing competitors’ solutions with the target group to gain insights on what to do better. When to do it?

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DISQO

MAY 10, 2018

To inform those decisions, MRLN needed to generate insights from both insurance brokers and SMB owners. In a market with quickly evolving customer expectations, that’s not easy. ” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Analyze existing data. Make a hypothesis.

Research Software 98

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Userpilot

JUNE 30, 2024

TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Product analysis involves two major things: the product and the data. Looking into tools for product analysts? Let’s dive in! Product Analyst. Statistics.

Data Visualization 52

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Userpilot

APRIL 24, 2024

If you, too, are looking to streamline your user research process, there is no tool better than Userpilot. It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. She didn’t have to use another tool for this purpose. Book a demo to learn more.

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Userpilot

JANUARY 8, 2024

Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Userpilot

AUGUST 12, 2024

Craft a strong marketing positioning statement. Use engaging visuals. A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises.

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Userpilot

JUNE 30, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. To grow as a sales enablement manager, there are a few tools you definitely need to know of. Surprisingly, however, these tools aren’t just limited to the sales function.

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Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Calendly does this by making its tool into one huge promotional material.

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Userpilot

AUGUST 30, 2024

Choose the right marketing communications channels to reach your audience. Create marketing materials and distribute them. As a product marketing tool , Userpilot empowers you to: Drive word-of-mouth marketing with your power users. Send targeted marketing emails based on user behavior in-app. Try Userpilot.

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Userpilot

JULY 10, 2024

Evaluate and invest in the most effective SaaS marketing channels for your SaaS companies to optimize budget and maximize ROI. Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. If you want to know more, book a demo now !

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Userpilot

AUGUST 19, 2024

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Product assistants utilize a variety of tools to streamline their work. Let’s dive in!

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Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. Again the goal here is to treat this stage of the process as primary market research.

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Userpilot

AUGUST 12, 2024

If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Key insights from Marty Cagan’s book, TRANSFORMED. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. UX management best practices, from interviews and case studies with experts. You will learn: How to use product team tools to learn user behaviors.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Apply for this position.

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Marketing White Paper User Testing Customer Experience 118

UX Planet

JANUARY 16, 2024

More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Lack of research skills: Conducting effective research requires specific skills and tools.

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Branding User Testing Product Research Data Visualization 98

The Product Coalition

MARCH 24, 2021

Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system. As we do not have yet data available from live customers?—?or or at least, not very many of them?—?we

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Userpilot

JUNE 17, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. To grow as a sales enablement manager, there are a few tools you need to know of. Surprisingly, however, these tools aren’t just limited to the sales function.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Product analysis involves two major things: the product and the data. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

Userpilot

AUGUST 25, 2024

Product coordinators utilize a variety of tools to enhance their efficiency. Some key tools include Userpilot for user engagement and onboarding, Jira for project management, and Confluence for collaboration. Looking into tools for product coordinators? Looking into tools for product coordinators?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

AUGUST 17, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Consider Userpilot for its no-code in-app guidance and analytics capabilities. Book a demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MARCH 6, 2020

Sophia Benhaddou – Managing Partner and Product Manager at Excelway – – online meeting facilitation tool suite. Olga Springer – Product Manager / Product Owner at SentiOne – a social media listening and internet monitoring tool. Here are some interesting Product case studies, scroll down [link].

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Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. This is done know how practicable and successful your business, products or services would be among these people. The market research also provides a deep understanding of wide variations of things.

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Userpilot

JUNE 27, 2024

TL;DR A product analyst is a professional who conducts product research, analyzes, and interprets such data to make accurate decisions about the product. Product analysis involves two major things: the product and the data. You also learn how to use product research tools. Looking into tools for product analysis?

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Do your market research. User segmentation with Userpilot. Measure and analyze what matters.

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