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Case Study: How Pets.com Failed Product Development

BrainMates

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

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The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

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Why should you do Market Research?

Antwak Blog

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? In this article, I want to zoom into the branding process and make a case for incorporating users stories when you create your brand.

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Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster

DISQO

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. ” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on.

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Top 5 Courses for Design Managers

UX Planet

UX management best practices, from interviews and case studies with experts. You will master user research, journey mapping, business model canvas, and other essential tools for service design. How management of UX professionals directly affects ROI—both positively and negatively.