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Building a Growth Framework Towards a $100 Million Product

Brian Balfour

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Content and inbound sales was the bread and butter of HubSpot's history. Subscribe to receive the rest of the series.

Framework 111
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

It’s an actionable framework to achieve this product-market fit. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 Agile is based on the Scrum methodology which is a framework developed to manage software development.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

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The Hidden Cost of Missing Out on Integrations in Your SaaS

Userpilot

Before we get into the strategies and frameworks for monetizing integrations, keep in mind this: If any integration is fundamental to your product functioning and delivering value, it should not be treated as an upsell. Case study with customers who wanted the integration. Paid advertising.

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

According to their page, the goal of the course is to give you the competence to fulfill the CSM role with “experiential learning,” offering interactive exercises based on real-life scenarios, case studies, and so on. You’ll learn our framework for creating an onboarding experience that leads users to adopt your product successfully.