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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

The Approach (the Frameworks). After trying complex Gantt charts and even product backlog software, we opted for a single slide on a Google presentation to show the roadmap and its execution. Where will you compete: which customer segments, which categories, which channels? Our focus was on clarity and simplicity.

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Taking Continuous Discovery to the Next Level at SEEK [Case Study]

Product Talk

Today, I want to share a case study with you about one of those bright spot teams. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space. How often did you talk to customers? What was your life like before coaching with Teresa?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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Navigating the future financial landscape

UX Planet

Users can perform various financial transactions such as self-transfer, payments to contacts, and UPI-based payments and receive guidance on managing expenses through savings and investments. Addressing these issues through innovative and user-friendly applications can transform individuals, businesses, and the overall economic landscape.

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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

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Growth Marketing vs Demand Generation: What Are the Differences?

Userpilot

TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Growth marketing metrics include customer acquisition cost ( CAC ), lifetime value ( LTV ), churn rate, retention rate , and activation rate.