Userpilot
MARCH 9, 2023
In this case study, we’re going to explore how ClearCalcs improves their user activation with in-app experiences built in Userpilot , and how cohort analysis helps them see the impact of their experiences on activation rate between different user cohorts and experiment in a data-driven way.
BrainMates
SEPTEMBER 19, 2022
Case Study: How ReadyTech Use. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. By ADRIENNE TAN.
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Intercom, Inc.
JUNE 7, 2022
For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Sales qualified lead (SQL).
Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?
The Product Coalition
JULY 6, 2022
Lean relies on good product strategy A product development strategy is a set of processes, methods, and rules used to create new products in a timely fashion. A good strategy increases the chances of a startup’s success. A good strategy is based on the market needs and not on personal biases. But it’s always worth it.
Userpilot
NOVEMBER 17, 2021
In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Certain functions like people management and accounts are central, while specific product strategy and development happen separately. The product owner takes charge of strategy and the overall development direction.
Intercom, Inc.
MAY 6, 2019
Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy. Customer testimonials, case studies and product demos are all great ways to help potential customers visualize the business outcomes that your product can drive for them.
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