article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

article thumbnail

Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. It’s not just about adopting the latest gadgets, but about using technology to drive meaningful change and achieve specific business goals. What is the importance of digital transformation?

article thumbnail

What a Good Continuous Discovery Team Looks Like [Case Study]

Product Talk

Amy: Hunches, directives from leadership, and sometimes things we uncovered in discovery with our users. Jenn: That was my favorite part of my job, but also frustrating because the problems we would uncover through research didn’t align or translate into things that would help us achieve what we were told to build. Tweet This.

article thumbnail

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

article thumbnail

Top 5 Courses for Design Managers

UX Planet

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. UX management best practices, from interviews and case studies with experts. Leadership Through Design Innovation by Coursera.

article thumbnail

What Are The Stages Of The SaaS Sales Process?

Userpilot

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.