UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 127

Data Visualization Product Research Research Software User Testing 127

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? Here are five household-name examples of product management theory turned reality.

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Product Management Product Manager Product Research Market Research 52

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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Startups User Testing Product Research Feedback Software 158

UX Studio

APRIL 25, 2019

How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. Wait, don’t we already do this in a market research?

User Testing 74

User Testing Product Research Research Software Branding 74

Product Innovation Educators

OCTOBER 2, 2017

My favorite interview: Product managers can create a consumer research platform, re-energize a brand, and do good all at the same time. You’ll hear why in the interview, but it stems from a personal connection I made with the product we discuss, which is a reality TV and web video series.

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Research Software User Testing Product Management Product Manager 72

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. What Would A Product Manager Do Differently Today?

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Weak Development Team Development User Testing Product Research 52

BrainMates

OCTOBER 20, 2024

It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. At Brainmates you’ll often hear us say; “The Experience is The Product” How the Service Quality Gap Model Applies to Product Management 1.

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Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

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Product Research Research Software Feedback Software User Testing 74

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), See you on the Top Charts!

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 10, 2024

We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Product management builds products, while SaaS product marketing makes them appealing to users. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

AUGUST 12, 2024

On October 8th, Anthony will guide you through his value proposition framework and explain how to position your product on your website more effectively. This talk is for founders, product managers, marketers, or anyone interested in product marketing. What is positioning? Enhanced value perception.

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Messaging Positioning Data Visualization User Testing 105

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

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Research Software Reporting Tools Customer Experience Artificial Inteligence 145

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

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Product Management Product Manager Management Management 60

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Management Management 60

The Product HQ

JUNE 10, 2024

A lot of companies tend to do tons of market research first before hiring product professionals. Recruiting a good product team can do wonders for an organization’s products and services. That’s why it’s crucial to have a great product manager portfolio if you’re looking to get hired as a PM.

Data Visualization 52

Data Visualization Product Management Product Manager Analytic Tools 52

Userpilot

JULY 17, 2024

Let’s explore: What a persona is and its importance in product management. Eight detailed persona examples to inspire your user research. TL;DR A user persona is a fictional character representing a user type based on user research to ensure user-centered product design. So how do you get started?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback 90

Customer Feedback User Testing Product Research Customer Experience 90

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Sales data insights.

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Data Visualization Customer Feedback Customer Experience User Testing 98

The Product Coalition

JANUARY 12, 2024

By Tremis Skeete , for Product Coalition Product Coalition as a community, strives to understand how product management works, and depending on the industry, business, product or service, or context —  the real reasons why. It’s all designed for product managers to share insights.

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Reporting Tools Education Research Software Construction 141

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

AUGUST 12, 2024

Product delivery : Leveraging agile practices , quality assurance, continuous delivery, and monitoring to ensure high-quality product releases. There are three essential product operating model competencies. They include the Product Managers, Lead Engineers, and Product Designers.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Pragmatic Marketing

JUNE 24, 2019

User stories, testimonials, reviews—even photos and videos—can be significantly more convincing than the product content you create in house. The best product content is the result of a collaborative effort. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

User stories, testimonials, reviews—even photos and videos—can be significantly more convincing than the product content you create in house. The best product content is the result of a collaborative effort. Use Case Studies. Combine storytelling with data science to create case studies.

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Product Marketing User Testing Marketing Data Visualization 70

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JUNE 30, 2023

Once you see higher interest in specific foreign markets, you can expand the localization project to include other kinds of content. Let’s imagine you’re the product manager of an accounting platform. You decide to localize the product. Make sure to cover it in your market research.

Research Software 98

Research Software Analytic Tools User Testing Customer Experience 98

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

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User Testing Research Software Feedback Software Data Visualization 52

DISQO

OCTOBER 24, 2019

And Fortune 500 clients rely on them to help with these digital transformation projects,” I explained on a recent episode of This is Product Management. It’s literally more difficult than it’s ever been before for Fortune 500 clients to keep pace with the market.”. Outcomes Over Hours. Here are three of my favorites: 1.

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Reporting Tools User Testing Data Visualization Research Software 58

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

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Userpilot

AUGUST 19, 2024

The specific responsibilities of a head of product can vary depending on the size and structure of the organization, but their overall goal is to drive the success of the product and contribute to the company’s growth. Our series covers a wide range of topics related to product adoption, onboarding, and user engagement.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 28, 2024

Certifications in product management or agile methodologies can also be beneficial. Heads of product utilize various tools to streamline their work. They play a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

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Analytic Tools Research Software Feedback Software Data Visualization 52