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Common Product Development Mistakes and How To Avoid Them All: A Case Study

Mind the Product

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a [.].

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Case Study: How Pets.com Failed Product Development

BrainMates

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. Here’s The Product – Start Marketing Now!

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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). This case study is about a team at CarMax that I just finished working with. It was a ton of fun to watch this team excel. Melissa: Tell us a little bit about your team.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It

Userpilot

Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. And while most product managers think the users need more features to start using their product…the opposite is often true.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

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TEI 337: An expanded perspective on UX to make better products – with Mark Baldino

Product Innovation Educators

How to align your organization and product management team with the voice of your customer. In this discussion we address what it means to properly incorporate UX (user experience) into your product work. Summary of some concepts discussed for product managers. [1:37] One study showed that UX give a 10x ROI.