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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). This case study is about a team at CarMax that I just finished working with. It was a ton of fun to watch this team excel. Melissa: Tell us a little bit about your team.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

You can also implement A/B testing to see what resonates better with your audience. Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool.

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The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. An MQL is primarily a sales-ready contact but is not yet ready for direct, one-on-one attention from the sales team. Let’s dive in!

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Multivariate Testing vs A/B Testing: Which Works Better?

UX Studio

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges. When optimizing a website’s conversion rate, A/B testing usually comes up first. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method.

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Feature Death, Next Feature Fallacy & The Build Trap – Why Nobody is Using Your Product & What to Do About It

Userpilot

The Build Trap leads to spending more and more of your development resources on building and maintaining new features, rather than improving UX and feature adoption. This can make your product and team slower, make your UX more complicated, and overall – add little value for your customers. This can obviously backfire badly.