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The 14 Best Event Tracking Tools for SaaS Companies

Userpilot

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

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Registration for our fall 2022 product launch event is now open

Intercom, Inc.

We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST. This event will focus on the key to engaging your customers, exploring the theories, challenges, and solutions behind getting – and keeping – customers. “

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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Such attributes include user role, company, content engagement, web sessions, and more.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Build lasting relationships with customers through personalized experiences , hosting events, and creating forums and user groups. Having identified your prospective advocates, prompt them to action, like leaving a review, with targeted in-app messages. Iterate on the insights. Some of them do, some of them don’t.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

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4 ways to personalize your marketing messaging and boost engagement

Intercom, Inc.

According to one report , 66% of customers expect companies to understand their needs and expectations – but say that they’re generally treated like numbers instead. Use first-party customer data to enrich your messaging. Start by using things like your customer’s first name and company to make the message feel personal and engaging.