Strategic Portfolio Management: The Most Effective Product Strategy for B2B
Product Management University
JANUARY 19, 2023
Think of your products as individual members of a competitive sports team. Each product–or member–has a specific role to play within the team, but the ultimate goal is to help the team, or company, win in its chosen market segments. Mistake #1 Starting with your own company’s goals instead of your target customers’ goals. “We
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