Comparison Differentiation Positioning Strategy 
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
The Product Coalition
JUNE 11, 2020
And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. I’m not saying the feature comparison isn’t useful. Sadly, all of these are huge delusion.
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Product Management University
FEBRUARY 12, 2024
As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end.
Product Management University
SEPTEMBER 4, 2023
In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. What is Portfolio Marketing? Here’s the other thing. Here’s why.
ProductPlan
SEPTEMBER 13, 2022
It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways.
The Product Coalition
AUGUST 16, 2022
It covers: Key Concepts Key Inputs Key Activities Customising Key Output: Template Key Concepts The key concepts you want to be aware of before doing a competitor analysis are: Blue Ocean Strategy Canvas ?—?to After that you can lean on the Blue Ocean Strategy Canvas, your own business goals and any other key points you see as relevant.
Userpilot
MARCH 25, 2024
Shows how to leverage PLG strategies to boost the value of your SaaS business. Public companies tend to have higher valuations as they’re more established on the market, so avoid such comparisons. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy. Covers common valuation mistakes.
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