Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Mironov Consulting

MARCH 9, 2024

  In my experience, gross comparisons let us ignore 85% of incomings – so that we can put strategic thought and discovery into the top 15%.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

JUNE 26, 2023

You can also use a product metrics framework, ie. Google HEART, Pirate Metrics , or North Star Metric framework to choose the right product metrics. Customer acquisition metrics, such as the customer acquisition cost, help you evaluate your marketing efforts and make informed decisions.

Onboarding KPIs 69

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 69

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Magic metrics indicating a startup probably has product/market fit. 3) viral factor >0.5

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Userpilot

JANUARY 31, 2022

Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does. These types of PMs focus on finding product-market fit for new experiments and opportunities within an organization.

Research Software 88

Research Software Analytic Tools Feedback Software Product Research 88

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 61

Analytic Tools Data Visualization Feedback Software User Testing 61

Good Product Manager

JUNE 7, 2017

.” This SiriusView covers seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

.” This SiriusView covers seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Usersnap

NOVEMBER 4, 2021

But there is a general consensus on the definitions for product owner and product manager. Product Manager VS Product Owner: A Side-By-Side Role and Responsibility Comparison The Scrum Framework and How It Is Associated With Product Owners and Product Managers Can a Product Owner Also Be a Product Manager?

Product Research 52

Product Research User Testing Feedback Software Weak Development Team 52

Good Product Manager

JUNE 7, 2017

.” This SiriusView covers seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 81

User Testing Feedback Software Analytic Tools Customer Experience 81

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Mixpanel

MARCH 22, 2024

This behavioral analysis-led development style is what product analytics unlocks, and it inevitably result in a substantial increase in the quality of customer service and the improvement of tech-driven service channels such as live chats or even automated tellers and chatbots. Try it for free.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 40

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

The Product Coalition

JANUARY 10, 2021

From the outside, people unfamiliar with software development will compare how fast you are going to how fast the competitors are going and without an understanding of just how much the competition are investing in development, it can be a comparison which will be unfair. Comparisons, of course, are always unfair. days a week.

Reporting Tools 110

Reporting Tools Product Management Product Manager Customer Experience 110

Userpilot

SEPTEMBER 2, 2021

Examples of growth goals include acquiring users, increasing market share, boosting revenue, and optimizing other SaaS growth metrics. This framework gets its name from the AAARRR structure. This strategy makes it possible to achieve rapid business growth without lowering prices on your existing products.

Feedback Software 75

Feedback Software Research Software User Testing Onboarding KPIs 75

Userpilot

APRIL 19, 2024

This type of research provides deep insights into consumer perceptions, brand comparisons, consumer behavior, and feedback on specific product features. By understanding competitors’ operations and past marketing efforts, businesses can craft new strategies, pinpoint opportunities, and learn from competitors’ mistakes.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

ProductPlan

FEBRUARY 24, 2021

As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. We want to ensure product managers have the knowledge and tools to find the software that works best for their use case. . Now on to the comparison. . Building Roadmaps.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

ProductPlan

FEBRUARY 24, 2021

As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. We want to ensure product managers have the knowledge and tools to find the software that works best for their use case. . Now on to the comparison. . Building Roadmaps.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

ProductPlan

APRIL 29, 2020

We’ve all seen those feature comparison matrices where a product compares itself to competitors by showing off how many more boxes it checks than the other guys. The Minimum Viable Product approach centers on boiling things down to the core value proposition of the product and what’s required to deliver on that.

Roadmap 53

Roadmap Weak Development Team User Testing Customer Experience 53

Userpilot

OCTOBER 18, 2021

If you want to measure your SaaS growth, consider using Pirate Metrics , a framework invented by Dave McClure. Product-Market Fit (PMF). You can use the AARRR framework and SaaS growth metrics relevant to each stage of the user journey. If you want to use content effectively, you need a good product marketing strategy.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Userpilot

APRIL 20, 2021

Check out our User Journey Mapping Tools For SaaS article for a more in-depth comparison. Since we are talking about user journey analytics, let’s go over some use case examples with a focus on each stage of the user journey from the AAARR Pirate framework. Is that feature important for every user that uses your product?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

PMLesson's Ace the PM Interview

MARCH 11, 2019

Big companies tend to move slower, have process in place for shipping product, and have already figured out product-market fit, which means you wouldn’t necessarily be building those skills by working there. For example, Azure or Teams at Microsoft are two great examples of products that the company is investing heavily in.

User Testing 64

User Testing Product Management Product Manager Customer Experience 64

Userpilot

SEPTEMBER 23, 2021

Use quantitative frameworks like NPS or CSAT wherever possible. What if a non-technical product manager wants to A/B test whether a blue tooltip performs better than a yellow one? Is the product marketing team going to go back to your devs every time they need anything? Avoid loaded questions and corporate jargon.

Analytic Tools 79

Analytic Tools Onboarding KPIs Customer Experience User Testing 79

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 62

Research Software User Testing Outbound Marketing 62

PMLesson's Ace the PM Interview

MARCH 11, 2019

Big companies tend to move slower, have process in place for shipping product, and have already figured out product-market fit, which means you wouldn’t necessarily be building those skills by working there. For example, Azure or Teams at Microsoft are two great examples of products that the company is investing heavily in.

User Testing 40

User Testing Product Management Product Manager Customer Experience 40

All About Product Management

APRIL 3, 2007

Comparisons have been drawn between Prince 2 Project Managers and ScrumMasters. However this blog posting focuses on agile management and in particular ‘Agile Product Management’. Product Management by its very nature calls for agility. The Scrum agile framework calls this ‘inspect and adapt’. “In

Agile 48

Agile Product Management Product Manager Technical Review 48