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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional product marketing) is fundamentally flawed.

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Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

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Creating a Sales Playbook: 5 Must-Haves

Product Management University

It’s not a feature comparison. The goal of outcome-based competitive comparisons is to frame your advantages situationally. You Might Also Like: Can You Give Me An Overview of Your Product? It also tells them which opportunities they probably shouldn’t waste time pursuing because the odds are stacked against them.

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Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this?

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Think about it for a minute.