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Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
We are starting to pull together our list of 2025 productconferences. If you know of productconferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2024 ProductConferences list? Find it here.
I recently spoke at the Y Oslo conference in Oslo, Norway. I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing. Meet our continuous discovery champion, Teeba Alkhudairi.
It’s easy to think you already do continuous productdiscovery. They’ve read the industry books, they attend the popular productconferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Click here.).
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. Welcome to JEDI Training for Continuous Discovery Teams. I work as a productdiscovery coach. Hi, everybody. Tweet This.
s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.
Last week, I was in Cleveland for the Industry ProductConference. I spoke about the three mindsets that help a team find success as a continuous discovery team. Becoming a successful discovery team. Product management is changing. Product managers are evolving from focusing on outputs to outcomes.
At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to userresearch and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any userresearch. Jakob Nielsen.
What is ProductDiscovery? Productdiscovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?
Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.
Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Are you looking for the 2020 ProductConference list?
“Do you like the conference so far?” It is tempting to ask customers what they want, but you won’t get a good answer. We may say “there is no such thing as a dumb question,” but in research, this isn’t true. For a researcher, this is the first question that should be asked. What are the customers key “jobs to be done”?
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?
We are starting to pull together our list of 2024 productconferences. If you know of productconferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 ProductConferences list? Find it here. Find it here.
You’re not working the same way, and your customers have different needs than they did a month ago. – to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. CustomerDiscovery. Remote Working.
I love working as a discovery coach. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week. During that time, we focus on developing their research skills (e.g. During that time, we focus on developing their research skills (e.g.
We are starting to pull together our list of 2022 productconferences. If you know of productconferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2021 ProductConferences list? Advancing ResearchConference.
We are starting to pull together our 2020 conference list. If you know of a productconference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 ProductConference list?
One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. What Is Discovery?
It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Across every industry, apps are clearly an essential channel for customer engagement.
He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. It’s what helps create products that customers love and keeps companies successful in the long run.
This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. So what did we learn?
We are starting to pull together our list of 2023 productconferences. If you know of productconferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 ProductConferences list? Product-Led Summit | Austin.
There are all kinds of ways to introduce continuous discovery habits. If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community.
How product managers observe and listen to users to gain valuable insights. How do you know what products you should build? What products will delight customers? That is the recurring theme–time with customers to understand what will delight them. Budget-minded usability testing.
Cue awkward silence in the conference room. Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives. About Customers “Which customers are we targeting, and what research shows they want this?” Want to get better at Product Strategy?
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of UserResearch and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean UserResearch.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?
Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective productresearch. Key points: All product managers make bad decisions. Todd explains that even the most experienced and effective product managers make bad decisions.
You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Successful products are born from friction.
How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.
How product managers can support serial innovators. She began her career in chemical engineering at Polaroid, went on to do product commercialization at Corning Glass, and later became a university professor after earning her PhD from MIT. Summary of some concepts discussed for product managers. [4:51]
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. Ethical frameworks for product development. The Black Mirror Test. and at conferences across the US and Europe.
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