Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that.

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Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. Prioritise your A/B tests.

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Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They interview customers , run usability tests, and conduct A/B tests. Last May, I spoke at the Front conference in Salt Lake City. 9:16] Continuous Customer Interviews. [20:12] Google Ads.

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Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.

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Mind the Product

SEPTEMBER 13, 2019

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

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Mind the Product

AUGUST 10, 2018

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Jakob Nielsen.

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Mind the Product

OCTOBER 30, 2019

He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. Target customer 2. 8:38] How do we identify our target customer?

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Mind the Product

MAY 3, 2019

“Do you like the conference so far?” It is tempting to ask customers what they want, but you won’t get a good answer. We may say “there is no such thing as a dumb question,” but in research, this isn’t true. For a researcher, this is the first question that should be asked. What are the customers key “jobs to be done”?

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Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

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The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

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The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Similarly, Netflix constantly experiments with new ideas and adapts based on user behavior, ensuring they stay ahead by embracing change.

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Product Innovation Educators

APRIL 30, 2018

How product managers observe and listen to users to gain valuable insights. What products will delight customers? One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. Budget-minded usability testing.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

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Intercom, Inc.

MAY 3, 2018

How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. To this day, Rohini continues to cold-call customers.

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Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. Tweet This.

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Usersnap

JULY 26, 2020

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers. I owe a large amount of the success I have had in my career as a software developer to my background in testing. Click To Tweet.

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Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. We did the research. Hi, everybody.

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Mind the Product

MARCH 24, 2020

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. and at conferences across the US and Europe. Listen if you’d like to learn more about. Talk to us. Tweet at us!

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Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

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Mind the Product

JULY 30, 2019

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. and at conferences across the US and Europe. The Black Mirror Test. Links mentioned in this episode.

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Alchemer Mobile

NOVEMBER 1, 2024

It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Across every industry, apps are clearly an essential channel for customer engagement.

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Mind the Product

OCTOBER 25, 2019

In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Henrik explains that in our jobs we need to make products that delight users and achieve an impact.

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The Product Coalition

MAY 5, 2022

They make their users’ lives better in some way and they do it better than anyone else. Growing a successful product that continually evolves to meet changing user needs isn’t easy. A quick litmus test for whether or not a problem is worth solving might look like: How many people are experiencing this problem?

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Product Innovation Educators

OCTOBER 10, 2022

Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before They have to manage politics, fit into the company’s processes, and do upfront work. [6:21]

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Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s have feedback loops. Lots of that.

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Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. One was focused on retention of existing customers. Another was focused on adopting new ones.

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Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

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Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

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Piyanka Jain

FEBRUARY 7, 2020

A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. So what better reason is there for product marketers to make testing a key phase in their product lifecycle? It’s easy-on-the-hands, ergonomic and efficient design was the result of a feedback-based redesign project.

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UserVoice

JULY 31, 2017

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? 5 Easy Ways To Collect Feedback During Onboarding. Forget Your Customers, What Are Your Account Manager’s Pain Points?

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Product Talk

JANUARY 9, 2019

I get invited to speak at conferences. Customers are an endless source of feature requests and complaints. Developing this curriculum and testing it with the teams that I work with feeds my soul. So my courses are another medium for me to teach and test my curriculum while reaching more people in the community.

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Mind the Product

DECEMBER 5, 2019

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? In B2B companies, value should ultimately generate profit (get new customers, upsell to current customers, or avoid churn), and it ends up in an equation like this. In fact, some methods are pretty poor.

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Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Do the customers want it?

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Mind the Product

NOVEMBER 19, 2018

But where does product management stand with embracing that same diversity and complexity in our users? It’s even possible to do personality tests with your customer base. Talk to your customers and really have a wide-ranging conversation: You want to understand their backgrounds!

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