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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. Why are user personas important?

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Joyeuses fêtes & Happy Holidays

Bain Public

We have really enjoyed bringing you constructive and atypical Product Management research, practical work advice, and analysis. It is very rewarding to think about the different ways our content can fit into your lives and make your work better. I hope you will keep sending us feedback on the topics that excite you most.

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Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market.

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Women In Product Management You Should Be Following

Mixpanel

When gender diversity at the executive level is brought to parity, organizations are 15 percent more likely to gain more profit , improve customer experience , and attract and retain expensive talent , according to McKinsey. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board.

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Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities. Somehow, interpreting customer needs can feel different. First, some context. But that’s an illusion.