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Why your growth depends on taking risks with your hiring strategy

Intercom, Inc.

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy.

Strategy 222
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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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Some Strategy Mistakes I’ve Made

The Product Coalition

This is Part 3/18 in the series “How to Build an Innovative New Product or Company” on the topic of over-investing in the “4 Steps to Develop a Strategy” I was introduced to a medical device company recently. But they don’t yet have a strategy. A great strategy and path to market may well exist. Who is their customer?

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What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

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Understanding Customer Needs: The ‘Jobs-to-be-Done’ (JTBD) Framework

The Product Coalition

The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want. Here’s a way to construct JTBD statements. Nevertheless, JTBD aids in your avoidance of construction pitfalls. What is Jobs-to-be-done (JTBD)?

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A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

What are the strategies adopted to drive certain visitor behavior? Landing Page Constructs We examined a combination of popular landing page building tools and the templates they offer to arrive at a set of eleven common elements which current websites employ. Why do landing pages look relatively similar everywhere?

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Uncommon Advice to Young People Who Want to Succeed in Product Management

The Product Coalition

I remember when I joined an early stage startup and started to develop hard skills. Impatience also creates unstable product strategies. This is why product managers must stay patient and always constructively challenge the roadmap and make updates. Becoming a great product manager isn’t about acquiring hard skills.