Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Innovation Educators

FEBRUARY 20, 2023

He is a well-known product management trainer, consultant, and speaker. Adding that attribute adds predictive power to your model. We make sure our MVP addresses those differentiating needs. A great example is the iPod’s messaging—”a thousand songs in your pocket.” A lot of it is not data-driven.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

Amplitude

FEBRUARY 1, 2021

A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Many companies make the mistake of only using demographic or firmographic data to define the target user segment. Assess how the market itself is doing.

Product launches 111

Product launches Strategy User Testing Product Research 111

Mironov Consulting

MAY 2, 2019

When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. To share data with partners. Product are products, yes? To sell supplies based on actual usage.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Gainsight

APRIL 18, 2022

Tableau, a Salesforce company, is on a quest to empower people by seeing and understanding their data. Through the use of its self-service, visual analytics platform, Tableau has been aiding both organizations and individuals to make better, faster, and data-driven decisions with its advanced analytics capabilities since 2003.

Data Visualization 52

Data Visualization Technical Advisors Analytic Tools Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mixpanel

JULY 27, 2020

In my work as a speaker, author, and consultant, I’ve seen first hand how companies that employ this model are able to scale faster thanks to a wider top-of-funnel, and more cheaply thanks to lower customer acquisition costs. For a business intelligence tool, this could be understanding your business’ core KPIs. For example: Wistia ?

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

The Product Coalition

SEPTEMBER 3, 2019

But UX is about human-centred design, no matter the product nor the audience, creating services that help people in one way or another. The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world. Our customers do not differentiate between channels, and now neither will we.”

User Testing 60

User Testing UX Product Research Technical Review 60

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. But they shouldn’t receive the same message about your new feature. Which message is more effective?

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

ProductPlan

JANUARY 17, 2023

Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback. Self-service user research websites.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Karen Church, Intercom VP of Research & Data Science. So today we’re looking at emoji’s use in business messaging. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Beth works tirelessly to gain users insights and determine if an idea is viable before even thinking about building it.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Userpilot

APRIL 30, 2024

That’s just a couple of questions I asked Krzysztof Szyszkiewicz and Jakub Jukowski of Valueships , a leading pricing optimization consultancy. Userpilot is a product growth platform with feedback, analytics , and engagement features. Create a resource center for self-service support. Back them up with onboarding emails.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. What’s your differentiator? Julien: We’ve read a lot of books.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Beth works tirelessly to gain users insights and determine if an idea is viable before even thinking about building it.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

I asked three experienced product leaders and consultants who have all had to confront eager executives about bad product ideas for their best advice on how to navigate these difficult conversations effectively. Beth works tirelessly to gain users insights and determine if an idea is viable before even thinking about building it.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

Revulytics

OCTOBER 30, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. I’m here to share my hypotheses, as well as some tools I’ve been using for many years that I think will help your business and our society. A strategy should differentiate you.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

The Product Guy

JUNE 18, 2020

During the third stage, input is analyzed and during the fourth stage, the insight gained from analysis is used to make decisions. Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Get Insights. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Gainsight

NOVEMBER 18, 2019

If you’re not gathering robust and representative data across all key customer contact roles and segments to guide actions that will improve the customer experience, you’re at risk for losing market share to your competitors. It’s easy to pay lip service to the importance of customer experience, but real buy-in is evidenced in various ways.

B2B 8

B2B Customer Experience Data Visualization Feedback Software 8

Intercom, Inc.

DECEMBER 11, 2018

Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions. Crucially, enabling these channels can be just as much a vehicle for sales as it is for customer service. Website visitors who chat pay 13% more than those who don’t, according to our data.

B2C 126

B2C Customer Experience User Testing Product Research 126

eG Innovations

AUGUST 3, 2021

Troubleshooting with automated and built-for-Citrix monitoring tools. 7 Do you have insights into Citrix ADC (was NetScaler)? 11 Can the eG Enterprise dashboard serve as a productivity monitor as well as tracking latency/connectivity, or do you partner/pair with services that can monitor (remote) workers via the same interface?

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. That won’t change!

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Gainsight

MARCH 8, 2022

I had to innovate, disrupt and drive simplicity and time savings if I wanted to differentiate. . About nine months ago, we decided to take a hard, honest look at our own customer journey, hiring a world-class consulting firm, Method Garage. The message from the market was clear — it was time for Gainsight to evolve.

Customer Experience 98

Customer Experience Data Visualization Consulting Webinar 98

The Product Coalition

MARCH 24, 2021

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader). As we do not have yet data available from live customers?—?or Marketing Success Through Differentiation?—?of of Anything.

User Testing 127

User Testing Research Software User Friction Customer Experience 127

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 168

User Testing Weak Development Team Customer Experience Customer Feedback 168

Business of Software Conference

OCTOBER 11, 2023

Will you be able to use it without data? Will getting the app be dangerous for you?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

NOVEMBER 26, 2018

We’ve used NPS to gather evaluation data for the conference for a seven years. Reporters are constantly calling you. An email experience with all of the best Gmail plugins built in natively and which was still somehow subtle, minimal and visually gorgeous. Our lowest score in that time was 82, our highest 94.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. ” Geoffrey: As a consultant, are there particular mistakes or challenges people are coming to you with when it comes to positioning? They include: Close.io You can worry about that later.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

ProductPlan

JUNE 20, 2019

How do you make sure you’re delivering the right message in an appropriate format to these heavy hitters, knowing everyone from the CEO on down is casting a critical eye on your every word? This means they’ll be extra interested in what differentiates the product and will have their “B.S. 9 Tips to Win Over the Room.

Presentation 70

Presentation Roadmap Weak Development Team Customer Feedback 70

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. So positioning is not the same thing as messaging. So, I was like we can’t be a business intelligence tool. April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108