The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. Here is what to look for. It’s pivot time.

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. User personas stand in for users throughout the design of your product.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. Part of it is because it’s really hard.

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User Testing Product Marketing Marketing Customer Experience 121

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. User onboarding and Product adoption – Userpilot.

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The Product Coalition

DECEMBER 10, 2022

As product leaders, we constantly struggle to balance between getting guidance from above and setting the direction ourselves. The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. I’m sure asking this in a room full of product leaders would show many raised hands. Or do they?

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

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Iteratively Blog

MARCH 15, 2020

Ask any startup founder to recommend you a book on analytics. With in-depth case studies from Bono and Bill Gates, this book reveals how effective OKRs are to ensure explosive growth for a startup. ? They offer a total of 6 analytics courses which primarily tell you how to use their products. Read it here. #2 2 Lean Analytics.

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The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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The Product Coalition

DECEMBER 11, 2023

There comes a time with every product when there is a focus on sales. That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. One of these places that I get to work with companies on, is how to sell their product.

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The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. A software product could overemphasize a feature that its own team just wanted to build.

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Intercom, Inc.

JULY 4, 2019

That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. In the last 10 or so years, I’ve spent a lot of time writing about design and about how product teams can be more effective together. He’s just released a new book called Outcomes Over Output. We don’t know.

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The Product Coalition

DECEMBER 5, 2021

Product leadership is about finding the right business opportunities to accomplish with the right product. I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable.

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Pre-signup Product Marketing Tools. Also: it’s really curated.

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The Product Coalition

JULY 2, 2022

It brings the best practices of the greatest product companies out there to all of you, based on what I heard from Marty and the other SVPG partners during the workshop. The Israeli Perspective In London, I felt that Israel truly is the startup nation. Marty listed three levels of coaching : Discovery coaching?—?primarily

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