Consulting Enterprise Inbound Marketing 
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Userpilot
NOVEMBER 17, 2021
is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge.
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Userpilot
MARCH 8, 2022
Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.
Intercom, Inc.
NOVEMBER 30, 2021
A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Work for an enterprise or fast-growing company? CRM: Salesforce.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Intercom, Inc.
JULY 29, 2021
But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.
ProductPlan
SEPTEMBER 28, 2022
Airtable , the spreadsheet-database hybrid, put customer success before consultative sales in the buyer journey to convince their users that it was worth investing time and money to build on Airtable. Build your product with go-to-market in mind. They also have a sales team to sell large contracts to executive-level buyers.
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