The Product Bistro
JANUARY 3, 2017
Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.
Mironov Consulting
FEBRUARY 6, 2020
And I entirely reject gross revenue as a company-wide KPI. Companies in the foreign exchange markets make a lot of money. IMHO, setting gross revenue as a primary KPI encourages sloppy short-term thinking, whale hunting, and fictitious business cases. Yet it’s the first KPI proposed by many exec teams.
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Intercom, Inc.
FEBRUARY 10, 2022
On today’s show, we’re going to take a deep dive into the five top trends from that report, with a little help from our panel of guests Adrian Swinscoe, CX consultant and author, Ruth O’Brien, Senior Manager of Customer Support here at Intercom, and Shawn Carter, Customer Care Team Lead at Aircall.
The Product Coalition
MARCH 17, 2020
Organize your team on the same page As a product manager, you’re a meeting point for the development team, marketing team, and upper management. Roughly, SaaS product lifecycle can be divided into six distinct stages with specific goals: Identifying market opportunity?—?analyzing But what does this mean in terms of a SaaS product?
The Product Coalition
OCTOBER 23, 2023
When one might be better-suited than another, and how to use them together for maximum long-term success Confused about Strategy, OKRs, & KPIs? As part of a large-scale Agile Transformation supported by one of the major global consultancies, I was coaching one particular program leader in OKRs.
ProductPlan
FEBRUARY 8, 2022
In a nutshell: Product management strategically drives the development, market launch, and continual support and improvement of its products. Represent product to all the other functional stakeholders in marketing, sales, finance, and support. When should we start sharing information with the marketing team for the launch?
Userpilot
JANUARY 15, 2021
If you’ve ever worked anywhere near marketing, you’ll have come across Google Analytics. Because Google Analytics is a marketing analytics toolkit that is geared solely towards the first part of the user journey – that is, where visitors come from. If it generates revenue, then revenue should definitely be a KPI!
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