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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ You don’t have to be a line manager to lead others.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. and actively engaging their customers to find that fit. But what happens once the fit is achieved? Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

Feature parity across desktop and mobile is rarely what customers need or want. If an organization wants to shift to product teams—teams empowered to drive outcomes —they need to structure their teams such that each team includes the necessary skills and abilities required to build and deliver customer value.

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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Conversational support is business critical – insights from Forrester research

Intercom, Inc.

Believing that customers who try it will see better results. But as you grow and mature, and as your target customers grow from early adopters to more discerning buyers, it’s simply not enough for you to say it. Commissioning Forrester Consulting. Customers want to use messaging channels for support. Enter Forrester.