PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Book a seat. Who is Anthony Pierri?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. We simply have more pathways to get to the product that’s right for you, in the way that’s right for you.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Anna Iokhimovich , localization consultant. Product Localization vs. Product Internationalization. Marketing strategy localization workflow. Start with market research.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Userpilot

AUGUST 8, 2024

How to create an effective product strategy Although product strategies may differ between companies and industries, product managers generally follow the steps below to create a personalized company strategy. You should also understand market trends and analyze the market size, potential, and competition.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. With a deep understanding of your customer’s needs and preferences, you can create targeted product marketing campaigns that are more likely to resonate with your audience and drive conversions. How, you ask?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

AUGUST 26, 2021

Bear in mind being data-driven also includes tracking metrics on how you're performing product management. For example, Sue Raisty, Product Management Consultant and CEO at Sure Product Consulting, recommends tracking the number of meaningful touchpoints a product manager makes with customers per week.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product HQ

JUNE 1, 2024

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Mironov Consulting

DECEMBER 28, 2018

Here’s what I learned: Among 380 free-form responses about major issues or concerns: 35% of comments were about figuring out what problems to solve and building the right thing : validation, good market input, product/market fit, innovation, and outcomes instead of output.

Product Research 91

Product Research User Testing Data Visualization Reporting Tools 91

The Product Coalition

JANUARY 12, 2024

As a brand, we have a captive audience of curious and passionate product enthusiasts , all seeking opportunities to gain knowledge and learn new skills. That audience is attractive to a lot of professionals, trainers, coaches, workshop and conference organisers, product marketers and businesses. Not marketing material.

Reporting Tools 141

Reporting Tools Education Research Software Construction 141

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You might not need hands-on product experience. Duties and Responsibilities.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Bain Public

APRIL 28, 2020

What’s the difference between market sensing and market research, you ask? Market research focuses more on the company perspective, whereas market sensing targets the customer perspective. It’s a tool for developing an organization and responding to market dynamics. CB Insights.

User Testing 52

User Testing Marketing Product Research Customer Feedback 52

Userpilot

MARCH 6, 2020

So I ended up working in Telco, on bt.com products for a few years! And it was clear right away that Product was the right path for me. I am now in the Product Team at Publicis Sapient and absolutely loving the Consultancy world. Here are some interesting Product case studies, scroll down [link].

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Userpilot

FEBRUARY 8, 2021

The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Source: Userpilot-Learn how to get more value from your customer segments with a free consultation call! See how easy it is to measure customer satisfaction with a quick consultation.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

Userpilot

JUNE 17, 2024

Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches. Where you live can greatly impact how much you make as a product launch manager.

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

The Product HQ

JUNE 10, 2024

The product management profession is still developing and therefore many product managers’ jobs have not been clearly defined or agreed upon. Product Consultant / Speaker Tyler Swartz , a senior product manager, highlighted that one path after being a successful junior product manager is to become a speaker or a consultant.

Product Management 52

Product Management Product Manager Technical Advisors Technical Review 52

Actuation Consulting

JULY 6, 2018

Personas that achieve the results intended share three characteristics: They provide information that gives insight into the customer’s world including their challenges and goals as related to the new product. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Customer Feedback 40

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You might not need hands-on product experience. Duties and Responsibilities.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Userpilot

JUNE 27, 2024

Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep. These positions help you develop the skills you need to succeed as a product specialist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 4, 2021

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. Customers expect companies to be receptive to feedback, and are ruthless when they come across businesses that doesn’t care. The number one answer? Customer service.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

The Product HQ

FEBRUARY 6, 2023

How do you figure out what your customer needs from your product? Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 27, 2024

They even work with marketing teams to analyze and predict market trends to ensure the product maintains a competitive position. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches. Where you live can greatly impact how much you make as a product launch manager.

Product launches 40

Product launches Analytic Tools Research Software Data Visualization 40

Bain Public

AUGUST 13, 2019

Furthermore, 40% of product managers also say they’re able to make decisions but are often overruled. One of the biggest challenges for product managers is being able to conduct proper market research to validate whether the market truly needs what they’re building.

Data Visualization 40

Data Visualization User Testing Reporting Tools Development 40

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? Consultants like me need a quote from Peter Drucker. So if you’re playing catchup, maybe product parity solutions are more important.

Product Research 54

Product Research Research Software User Testing Reporting Tools 54

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JUNE 16, 2024

They even work with marketing teams to analyze and predict market trends to ensure the product maintains a competitive position. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Analytic Tools 40

Analytic Tools Research Software Feedback Software Data Visualization 40

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. – Will customers buy the product, and how often?

User Testing 177

User Testing Product Research Market Research Data Visualization 177