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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. She went on to become a high school English teacher, college writing instructor, and writing consultant for government agencies. And so, in 1996, she founded E-WRITE , a writing training consultancy that helps people do just that.

Messaging 118
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What I Wish I Knew Before Writing a Book

Melissa Perri

So, before you dive in, make sure you're clear on your message and your audience. Sure, I was getting the word out through talks, teaching, and consulting, but there's only so many folks and companies I can help face-to-face. A publisher's name can give your book some extra clout, depending on the publisher.

Books 197
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Do Company Names Drive Success?

Under 10 Consulting

Names by themselves have little or no impact on company or product success. International Business Machines is a good name but it’s too long. IBM is a terrible name. Yahoo is a terrible name. Google is a terrible name but their high-quality searching killed Yahoo. Apple is a terrible company name.

Naming 53
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How the pandemic has changed customer support forever

Intercom, Inc.

We commissioned Forrester Consulting , an independent research firm, to dig deeper into these questions and explore how conversational experiences are fuelling customer retention and business growth for major companies. Messaging is rapidly becoming a key channel for customer support. Now, it’s second.

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Product in Practice: Getting Engineers Involved in Brainstorming

Product Talk

Today’s Product in Practice focuses on Ellen Juhlin , a Product Talk Academy instructor, product coach and consultant, and Senior Director of Product Management at Orion Labs, who recently found herself facing this challenge. We weren’t trying to go head-to-head with other messaging services.

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Successful Team Building Methods from the btrax Hawaii Retreat

freshtrax

Each member received a welcome bag containing vitamin C powder, anti-sickness medicine, hand cream, and a personal message card from CEO Brandon. At btrax, there has been a tradition of giving a short message like ‘You are awesome!’ If you’re interested, feel free to reach out for an initial consultation.

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5 Costly Branding Mistakes

UX Planet

Seek expert help: If you lack the necessary research skills, consider outsourcing or consulting with experts who can make it on your behalf. Different people have contrasting interpretations of the visual and messaging guidelines. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.