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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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The Product Manager’s Secret Menu

The Product Guy

Customer-centric companies make decisions that drive customer satisfaction. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

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12 Best Digital Adoption Platforms for SaaS Companies in 2023

Userpilot

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? A little bit like a navigation device, it guides users through the relevant features of the product to help them reach their destination as quickly and as efficiently as possible.

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The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

To learn more about traits and soft skills for the Chief Customer Officer, check out my Ultimate Guide to Becoming a CS Leader.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. This often occurs when new features are implemented and more expensive plans are created to accommodate potential customers with complex needs.

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5 Truths of Building a Product Launch Strategy

Amplitude

Internal Alignment Is Key for Executing Your Product Launch Strategy. Product managers and product marketing managers often share most of the responsibility for coordinating product launches. After all, an effective product launch needs a tailored sales approach and marketing strategy.