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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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6 Steps to Launching Your Customer Health Dashboard

Gainsight

This article was originally published by Sales & Marketing Management. . Customer health dashboards are one of the critical keys to durable revenue growth. At its heart, a good dashboard can summarize tens or hundreds or even thousands of metrics on customer experience into one simple, impactful snapshot of sentiment and behavior.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Behavioral Analytics 101: Dashboards Tips & Tricks

Indicative

Consider these posts your crash course in answering fundamental marketing and product questions in Indicative. Master Dashboard tips and tricks. Spend less time aggregating KPIs by getting the most out of your Indicative dashboards. Dashboards. Here are four quick tips to customize your dashboards experience.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. We have a wide range of user types, from marketers to engineers to product managers and more. B2B launches are very much a cross-functional effort.

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5 things marketers wish their PMs knew about working together

Mixpanel

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. What’s up with that?

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Customer Success & Marketing Success

Gainsight

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. In fact, by making customer success an enterprise-wide priority, the entire company benefits—along with your customers, of course! Overall customer health.