PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

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Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 89

User Testing Product Research Strategy Product Strategy 89

BrainMates

MAY 28, 2019

Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

ProductPlan

JUNE 19, 2020

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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Product Strategy Strategy Research Software Technical Review 83

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

MAY 5, 2020

Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.

Feedback Software 353

Feedback Software Product Research Weak Development Team User Testing 353

Product Management University

APRIL 8, 2024

It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want. Marrying Company Strategy and Portfolio/Product Strategy Before we dive into connecting the strategy dots, I want to make a clear delineation between company goals and company strategy.

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Leadership Marketing Product Management Product Manager 147

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses. Defining product vision.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

The Product Coalition

DECEMBER 11, 2023

One of the best outcomes is of course the networking that happened during these three days. I got to meet 50 great product coaches from all over Europe, and of course, got to meet and connect with Marty and his partners. Strategy is so hard to craft and too often overlooked. They are all absolutely amazing.

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Workshop Customer Feedback Leadership User Testing 78

Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter. You can, of course, combine Scrum and Kanban.

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User Testing Product Research Customer Experience Customer Feedback 285

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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User Testing Framework B2B Document 140

The Product Coalition

MARCH 10, 2024

It’s also a legitimate strategy, and had Apple seen Vision Pro more related to Mac than to iPhone it could have gone down that path too. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. Of course, when you’re not the CEO, your power to simply choose differently is limited.

Entertainment 119

Entertainment Technical Review Strategy Vision 119

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. I discuss the difference between products, features, and components in more detail in my post What is a Digital Product? ). The product manager.

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User Testing Customer Feedback Product Research Feedback Software 199

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. Sharpen your data collection and analytical skills.

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product HQ

MAY 10, 2024

Because of this, anyone wanting to become a machine learning product manager needs to grasp the technical side of product development. You must be up-to-date and aware of the various frameworks, processes, and methods that product managers use to oversee the ML product production process.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Coalition

MAY 15, 2019

The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have The rise (fall) of the Product Owner Trying to solve the organisational dysfunction of the dived between those building the product and those speaking with customers, Jeff Sutherland and Ken Schwaber proposed a new way to build products?—?a

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

MARCH 11, 2021

Purely selecting ideas based on ICE scores also prevents the use of coherent product strategy, which typically can release more value over time. However, as a business finds Product-Market fit, like Gousto has, identifying these’ silver bullets’ becomes less likely. Having more ideas does not mean having more success.

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Product Research User Testing Customer Experience Data Visualization 134

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Run regular PMF surveys to check if you still have the product-market fit.

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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Product Research User Testing Customer Feedback Research Software 82

Roadmunk

OCTOBER 26, 2017

Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice.    (And we’ll be speaking the language of money , not technical processes.)

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. What are some product development examples?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

OCTOBER 4, 2021

Work with the product marketing team to communicate updates internally and externally. Kate Leto accurately described in her book Hiring Product Managers: Using Product EQ to go beyond culture and skills: For many in product management, success comes from mastery of tools like roadmaps, MVPs, strategy frameworks and OKRs.

Feedback Software 95

Feedback Software Startups Product Management Product Manager 95

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Innovation Product Manager. Different Approaches, Same Job.

Research Software 88

Research Software Analytic Tools Feedback Software Product Research 88

Modus Create

FEBRUARY 21, 2020

Knowing this, Modus has created a well-defined practice made up of individuals who are generalists, specialists, and versatilists who understand product. We have developed a product strategy practice to strengthen our product team and enable them to avoid getting overwhelmed with tasks outside of this practice.

Analytic Tools 81

Analytic Tools Strategy User Testing Artificial Inteligence 81

Userpilot

JANUARY 29, 2023

A robust product vision prioritizes the needs of users, is aligned with the company vision and mission, and inspires the product team. More importantly, it drives product strategy and allows effective goal setting. How do you set effective product goals? Otherwise, their adoption may be low.

Agile 89

Agile Feedback Software User Testing Product Research 89

The Product Coalition

DECEMBER 11, 2023

It’s much easier, of course, when that happens with your young kid compared to when it happens with your boss. Conduct a Quick Analysis To build a good strategy, you need to start with analyzing the current situation. But unfortunately, she had to wait still, because I couldn’t give her what she wanted.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

ProductPlan

DECEMBER 11, 2019

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Each product enhancement and initiative has measurable, predefined objectives, and the key results can be tracked accordingly. Employing Blended Frameworks.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Userpilot

JANUARY 21, 2021

Product Manager is the JOB title ” ( Melissa Perri , CEO of Produx Labs) A smaller organization may not need two distinct roles and the duties of both the PM and the PO will usually fall under the ‘Product Manager’. It can exist independently and within any other framework. Research and identify product features to build.

User Testing 94

User Testing Customer Feedback Onboarding KPIs Product Management 94

The Product Coalition

JUNE 9, 2020

The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. These events usually include presenting two customer cases and a product workshop. To be honest, the 12 months that followed were very tough.

Research Software 79

Research Software Startups Product Research Customer Experience 79

The Product Coalition

FEBRUARY 1, 2021

Not only they have a lot of responsibility in making this a successful and productive relationship, but they also have a lot to contribute and it would be hard to succeed without them. Of course, the same applies even if you are not a founder and find yourself in this situation.

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