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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. The Customer Outcome Framework The Customer Outcome Framework employs a top-down view of the customer, their highest-priority business outcomes, and the obstacles standing in the way of those outcomes.

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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The Value Assessment Framework (Part 2)

The Product Coalition

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Note that value delivery isn’t limited only to the product itself.

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“Build What Matters” Framework for Startups

The Product Coalition

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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The Value Assessment Framework (Part 1)

The Product Coalition

Of course, nowadays especially, the immediate solution that many people would choose in order to deliver such a value would be to create a fancy mind-reading AI algorithm. Now that you understand the three layers of value, next week I’ll share a simple framework that allows you to assess it and gain insight about your customers.

Framework 105
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New Feature Validation Framework For Product Managers

Userpilot

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP.

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Behavioral Marketing Automation Guide For Product Marketers

Userpilot

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.