Mind the Product

FEBRUARY 27, 2018

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. 72 percent of innovative software projects are not successful. Chaos Report 2015. Reduce the Costs of Failure. Prioritize Investments.

User Testing 103

User Testing Product Research Product Marketing Testing 103

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Amplitude

JULY 29, 2020

Ultimately, product strategy is a big-picture idea of how you will advance your product’s mission. Think of product strategy as a hypothesis to be tested. If you pursue your strategy and hit your KPIs but don’t get any closer to your mission, change course and try again. Product Mission and Vision. Consider Amazon.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

PMLesson's Ace the PM Interview

MARCH 3, 2022

When a product launch goes well, you'll feel like a hero. However, if a new product launch doesn't go well and underperforms, the blame will be directed to the product team. Good product managers need to work well under pressure and make decisions to correct course quickly.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

ProductPlan

DECEMBER 11, 2019

Sure, product managers need numbers to report up the chain to track progress around goals. And now product managers are communicating the strategy using data-driven roadmaps. In our upcoming 2020 Product Management report, 34% of product managers said that t heir primary product success metric was business-oriented metrics.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

The Product HQ

FEBRUARY 1, 2023

On the other hand, group product managers assume a more direct role within management because they are responsible for managing other members throughout the organization. They ensure that the various teams remain on course toward achieving the company’s objectives. What Does A Group Product Manager Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

Gainsight

OCTOBER 7, 2019

Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. Unity technologies, ADP, and Slack are just some of our new Gainsight customers. There’s finally a solution for company wide customer-centricity: The Customer Cloud.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills. But to attain success, they need a clear purpose.

B2B 52

B2B User Testing Research Software Analytic Tools 52

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. Of course, it’s a mess.

Reporting Tools 82

Reporting Tools Customer Communications Research Software Marketing 82

ProductPlan

MAY 4, 2020

So, lean in towards friendliness when using your communication tool of choice. Another tool I use is Loom. I was working on releasing our Product Managers in 2020 report , the Anatomy of a Product Launch , our Finding Product Market-Fit book, the Feature-Less Roadmap book, and Mastering a Day in a Product Manager’s Life.

Software Review 77

Software Review Technical Review Books Messaging 77

The Product HQ

APRIL 20, 2024

Director of Product Job Responsibilities At the Director level, your job is more about ensuring that the product follows industry standards, utilizes state-of-the-art technology, and follows the company vision. The Director of Product job responsibilities is a mix of these three primary functions.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Usersnap

JULY 28, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. . New product launches and product tweaks.

Product Research 59

Product Research Feedback Software Analytic Tools User Testing 59

Andrew Chen

JANUARY 9, 2020

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. The product launch.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Usersnap

JULY 27, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. New product launches and product tweaks.

Product Research 40

Product Research Feedback Software Analytic Tools User Testing 40

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

JANUARY 9, 2020

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. The product launch.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. These include: Very Disappointed score, LTV, NPS, CAC.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

JULY 5, 2022

Many of the customers we work with talk about their frustration with how they bring new products and features to the market. For some, launching a new product feels like an afterthought without a defined process. For others, a product launch is tossed over the fence to marketing, and what happens after that is a mystery.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Roadmaps are essential communication tools.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Intercom, Inc.

AUGUST 25, 2020

If you’re short on time, here’s a few quick takeaways: As your company evolves so too do your product marketing needs – you’ll be selling to a wider range of use cases and a lot more customers. Product people need to think end to end. The democratization of software adoption doesn’t necessarily work at scale.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238