Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Productside

MAY 20, 2025

Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead. Explore the course.

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Productside

MARCH 3, 2025

Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Q : My CEO micromanages our roadmap weekly. The principle stays the same. Do I push back?

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Lenny Rachitsky

FEBRUARY 25, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. The post includes plug-and-play strategy templates, recommended timelines, the stakeholders to involve at each step, and more 🔥 For more from Chandra, follow him on LinkedIn , and VRChat is hiring !

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Product Innovation Educators

JANUARY 6, 2025

This role expanded beyond individual product features to encompass entire product lines and their impact on the business. These interactions weren’t just about immediate product needs – they focused on building long-term partnerships and ensuring customers saw value in the product vision and roadmap.

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Product Innovation Educators

JANUARY 2, 2023

A process for improving product roadmapping using Objectives and Key Results – for product managers. Today we are talking about roadmaps. Some product people love roadmaps, while a lot hate them. Summary of some concepts discussed for product managers. [2:11] What can make them better?

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Melissa Perri

FEBRUARY 15, 2017

Product Roadmaps, in general, are confusing. Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines.

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Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. A simple representation for our product strategy.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

MARCH 9, 2021

I find, however, that a product goal is best used to describe a specific and measurable benefit or outcome a product should create in the course of the next two to six months. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals.

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Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. A tool like my product vision board helps you capture and validate your product strategy.

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Productside

MAY 15, 2025

Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. And theyre juggling context, roadmaps, and Jira ticketsjust trying to keep up. Theyre under pressure to deliver. So what happens?

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a roadmap.

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Roman Pichler

AUGUST 16, 2016

What is a Product Roadmap? A product roadmap communicates how a product is likely to evolve across several major releases. Product roadmaps vary in their format. I prefer to work with goal-oriented roadmaps (also called theme-based roadmaps). How do the Release Plan and Roadmap Relate?

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The Product Guy

MARCH 4, 2025

Your team is following the roadmap. And yet, your product is stuck. Heres the uncomfortable truth: these very practicesroadmaps, obsessive customer listening, and metrics worshipare strangling your products potential. Roadmaps provide alignment. But heres the problem: The world doesnt care about your roadmap.

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Customer Feedback Product Manager Product Management Feedback Software 150

Roman Pichler

APRIL 4, 2023

For example, ensure that the individual’s role and responsibilities are clear; help the person grow as a product professional, be it by coaching and mentoring them or by encouraging them to attend training courses; offer clear and helpful feedback and hold them accountable for meeting agreed goals.

Feedback Software 361

Feedback Software Reporting Tools Customer Feedback User Testing 361

Mind the Product

MAY 22, 2017

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap. And yet, there they are.

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Roadmap User Testing Data Visualization Product Research 185

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

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Product Strategy Strategy Product Research User Testing 176

Productside

MARCH 18, 2025

In this episode of Productside Stories, our host Rina Alexin talks to Rachel Owens , product executive and growth expert. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Learn how to avoid common pitfalls, build strong GTM alignment, and refine your product strategy for sustainable success.

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The Product Coalition

JULY 5, 2023

It forced me to question a belief, as a product leader, I treated as an absolute — that products always require roadmaps. My mentor and I started in our usual spot, talking about startups and new products in the healthcare industry. Do you think every company and product needs a roadmap?” Of course.”,

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The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

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Roadmap Data Visualization Customer Experience User Testing 174

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Who Are the Courses For? Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

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The Product Coalition

SEPTEMBER 4, 2020

How to Develop Product Roadmap? Writing Good PRD & Managing Product Backlog [Back to?—? Product Management 101 ] Great products are not accidental. They all start with a focused strategy. To lay out and document your strategy, you need to develop a Product Roadmap. Product Roadmap?—?What

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The Product Guy

JANUARY 16, 2017

Thank you to everyone who made it to our latest RECORD BREAKING roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN , InVision , SUMMIT , Balsamiq Studios and Sunshine Suites. The Living Roadmap from roadmap levels to discovery impact. contact me.

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Roadmap Product Research Events Product Strategy 150

Roman Pichler

MAY 5, 2020

Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Roman Pichler

JULY 5, 2022

You might achieve this by mentoring and coaching the individuals as well as recommending suitable training courses. Don’t forget to capture the learning and development measure, for example, on a learning roadmap. This includes acquiring new skills and deepening existing ones —depending on the specific role the person plays.

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Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

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Mind the Product

OCTOBER 1, 2018

What we were talking about, of course, was customer lifetime value (LTV) – a term that’s widely used in SaaS and subscription-based businesses – and Net Promoter Score (NPS). We also created a Now, Next, Later-style product roadmap based on what we’d learnt so far. Download the Product Funnel template.

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The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

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Product Strategy Strategy Product Research Data Visualization 148

The Product Guy

JULY 2, 2017

As a product, you have been available in the market for some time and have either succeeded in solving your target audience’s short term problem and/or are struggling to add any further value and you have decided to pivot. Is there another target audience that is better satisfied with the product you have? ” [1.

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The Product Guy

NOVEMBER 21, 2018

Guest Post by: Lee Atkins (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. One method that Product Managers are turning too is the Customer Advisory Board. Get permission first of course.

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User Testing Customer Experience Customer Feedback Product Research 348

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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Weak Development Team Product Research Workshop Customer Experience 74

Roman Pichler

SEPTEMBER 19, 2016

You can, of course, combine Scrum and Kanban. You can learn more about when Scrum is most helpful for you as a product manager and product owner by: Attending my Product Owner training course ; Reading my book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age.

User Testing 315

User Testing Product Research Customer Experience Customer Feedback 315

The Product Coalition

SEPTEMBER 21, 2023

Much like product teams, soccer teams require teamwork, an adaptable strategy, and a shared goal — to win. And just as different groups contribute to the success of a product, every player on a soccer team plays a critical role. Of course, there is drama too! Product teams have drama too. The best place to start?

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The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

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Roadmap Feedback Software Onboarding KPIs User Testing 147

Roman Pichler

FEBRUARY 11, 2020

Consequently, a platform should have its own product strategy and roadmap , KPIs , product backlog , and well-designed software architecture that leverages the right technologies. Make sure, though, that the platform decisions are guided by the needs of the products it serves. Start Small.

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Feedback Software Software Review Technical Review Customer Experience 287

Roman Pichler

JUNE 28, 2016

(I discuss the difference between products, features, and components in more detail in my post What is a Digital Product? ). You can, of course, combine option one and two, and first introduce feature owners in addition to an overall product owner and then spin-off features or create variants. Learn More.

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