Gainsight
JULY 28, 2025
When you get it right: Product teams get early feedback from power users Marketing finds fresh advocates and content CS gets another way to scale value Executives hear unfiltered customer sentiment Done well, groups reduce support costs, create champions, and even generate pipeline. A quick pivot beats months of sunk effort.
Centercode
MARCH 12, 2019
Those aspects show the difference between crowdsourced testing and beta testing. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. Bug focus vs. experience focus. How Crowdsourced Testing Works. your potential customers) is central to beta testing.
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Alchemer Mobile
FEBRUARY 2, 2021
They focus all of their time and resources on building a great app. When it comes time to launch, however, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. It’s marketing.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. But we quickly realized that the job of sales at Intercom is two-fold: to drive revenue for the company and be the voice of our customers.
The Product Coalition
NOVEMBER 10, 2020
Generating labeled training data requires a great deal of time, effort, and investment. With over 20 years of hands-on experience creating custom data for the world’s largest technology companies, Lionbridge AI has built the most intuitive data annotation platform on the market.
Intercom, Inc.
JULY 30, 2020
First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. These enormous efficiency gains have allowed the company to continue building on its six consecutive years of double-digit growth, even during these lean times. .
Product Innovation Educators
MARCH 27, 2023
From 1988-2004, winners were early adopters of Stage-Gate, cross-functional teams, and voice-of-the-customer. One of those elements is solving a significant customer problem. The company Church & Dwight showed us a funnel where they determine their “drill sites”—where to focus their innovation efforts.
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