Remove Crowdsource Remove Development Remove Marketing
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How X built the best fact-checking system on the internet | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)

Lenny Rachitsky

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

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Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. QA-minded professionals vs. curious target market individuals. How Crowdsourced Testing Works. It also depends on what you ask them.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). One of their key tactics was to develop an innovation strategy.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. App marketing at its most basic. The bad news?

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The Korean Game Market: A Comprehensive Overview

The Product Coalition

If you want to conquer the Asian gaming market, South Korea should be on your list of countries to focus on. As the world’s fourth- largest game market, South Korea provides game developers with plenty of opportunities. Hence, mobile app developers have a good chance of success if they decide to tap into the Korean market.

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Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. New product development frequently begins by having keener insights into customers’ needs than competitors do. increase the number of right products developed.

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4 learnings from joining a US – Japan Design and Marketing Agency

freshtrax

btrax is the first design and marketing agency that I have worked for and I’ve noticed a few differences already compared to my previous role. Working at btrax offers more opportunities to learn and develop skills, as well as delve into areas outside of my immediate expertise. Collective vs. Individualistic Company Culture.