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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Examples of User Personas in the B2B Space. Examples of B2B Buyer Personas.

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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Disruptive products are low priced and high volume. The products are easy to use and provide immediate results for customers. Make sense of your data.

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How To Manage People Who Are More Experienced Than You Are

The Product Coalition

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology.

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The Effort:Experience Ratio | Ruth Everard, DragonMobility | BoS Europe 2019

Business of Software Conference

You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

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What is Wardley mapping?

Business of Software Conference

There are lots of well understood ways of mapping the strategy cycle, from the ancient – Sun Tzu, to the more recent – the OODA Loop for example. Purpose Landscape Climate Doctrine Leadership. Leadership. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.