Remove CTO Remove Leadership Remove Product Marketing Remove Strategy
article thumbnail

How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Executive Leadership (The Ultimate Buyer). So let’s dive in.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

A CPO always aligns product features with the company’s vision and the consumer’s needs. As a result, the CPO can facilitate product-led growth by developing a vision and strategy that fosters seamless production. Developing product vision. Product marketing. Leadership.

article thumbnail

Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.

article thumbnail

Product management theater | Marty Cagan (Silicon Valley Product Group)

Lenny Rachitsky

Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy. Feature teams focus on delivering output, while empowered product teams focus on solving problems and delivering outcomes. Founders should be cautious about hiring product managers too early in the startup journey.

article thumbnail

What “Product-Led” Looks Like in 2023

ProductPlan

Let’s start by defining the distinctions between three concepts: Product-Led Organization Product-Led Growth Product-Centric Organization A product-led organization is a business that makes its products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities.

article thumbnail

SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies?