Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

Customer Experience 188

Customer Experience Onboarding KPIs User Testing Customer Feedback 188

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Onboarding KPIs 89

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 89

Userpilot

MAY 21, 2024

It’s about creating products that feel intuitive and enjoyable for the user. This practice combines function, usability , and aesthetics to ensure that every interaction a user has with a product is seamless and satisfying. Short for user experience design , UX Design is a vital part of product development.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Because it drives so many critical benchmarks: retention , adoption, conversion rate, customer lifetime value , customer acquisition, increased sales , and more.

Customer Experience 80

Customer Experience Analytic Tools User Testing Customer Feedback 80

Userpilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software Reporting Tools 76

Userpilot

OCTOBER 21, 2022

What is a Minimum Viable Experience (MVE)? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. The MVE covers all user interactions with the product. The development of the MVP and MVE should happen at the same time.

Customer Experience 91

Customer Experience Onboarding KPIs User Testing Customer Feedback 91

Product Management University

SEPTEMBER 4, 2023

If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire living on your own private island. Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. What is Portfolio Marketing? Here’s the other thing.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? I would never say those words to a prospect or customer. “All about us” positioning is a monologue, not a conversation.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. and/or its affiliates in the U.S. All rights reserved.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

UX Studio

OCTOBER 11, 2022

Did you know that customers pay 4.5x more if they receive a positive customer experience (CX)? Furthermore, companies that provide great customer experiences grow 5x faster and bring in 5.7x It’s no longer an option to offer your customers mediocre digital customer experience.

Customer Experience 84

Customer Experience User Testing Analytic Tools Customer Feedback 84

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 74

Customer Experience User Testing Data Visualization Feedback Software 74

Usersnap

OCTOBER 3, 2023

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal. Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. UX measurement ensures products align with user expectations, fostering loyalty and retention.

Customer Experience 59

Customer Experience Customer Feedback User Experience User Testing 59

Userpilot

SEPTEMBER 23, 2022

A bad UI design will kill any chance you have of guiding users to achieve value with your product. So, how can you reduce screen complexity in a way that doesn’t hurt customer success? It improves conversions of potential visitors to paying customers by making the trial experience frictionless and easy to navigate.

Customer Experience 71

Customer Experience User Testing User Experience Data Visualization 71

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Plus, it will enable you to create a more helpful and robust product down the road with customer outcomes always in the crosshairs.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Some leaders surpass the status quo by adding or refining core functionality that improves the user experience.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. Emphasize WHAT & WHY over HOW.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. As product marketers, we need to keep that in mind at all times.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

TechEmpower - Product Management

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Think about it for a minute.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

People-First Product Leadership

MAY 6, 2024

Leaders are strapped for time, opting to stretch their teams to the brink instead of considering operational change. This relentless drive is leading more individuals to shield their well-being by dialing back their efforts. With repetition and time progress becomes a tiny habit which picks up steam across the organization.

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59

Product Innovation Educators

MAY 27, 2024

It covers various ideation techniques such as SCAMPER, brainstorming, mind mapping, storyboarding, brainwriting, Six Thinking Hats, Delphi, ethnography, Day in the Life, empathy analysis, personas, and customer journey maps. Storyboarding focuses on developing a story to understand the problems or issues customers face when using a product.

Data Visualization 108

Data Visualization Product Research Research Software Customer Feedback 108

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Intercom, Inc.

OCTOBER 7, 2020

In the not-too-distant past, customer support was seen as a hassle, a cost that had to be borne but which was really just a tax on success. If it wasn’t for those pesky customers with problems, profits would be through the roof, right? There is no escaping the fact that supporting your customers costs money.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 81

User Testing Customer Feedback Research Software Feedback Software 81

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Product Management University

MARCH 30, 2023

In this post, we’ll discuss the importance of vertical market segmentation and how the relevance factor makes your marketing dollars more effective by reaching the right customers every time. Market segmentation is, essentially, answering the question, “Who are our target customers?” USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Intercom, Inc.

JUNE 19, 2018

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The difference between the customer experience with Monzo and the traditional card issuers was night and day.”.

Reporting Tools 216

Reporting Tools Research Software User Testing Customer Experience 216

The Product Coalition

AUGUST 3, 2023

User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.”

Vision 121

Vision Product Research User Testing Roadmap 121