The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Centercode

JUNE 24, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Centercode

JUNE 11, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Product Talk

AUGUST 4, 2021

This need is what led me to think about and design the opportunity solution tree. When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. Some of it was normal first-time author insecurity. So I started to experiment.

Product Research 299

Product Research Books User Testing Feedback Software 299

Centercode

JUNE 27, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. This often helps the employee experience too, so it’s a win-win. .

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Alchemer Mobile

OCTOBER 21, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What tools or methodologies do you use? What tools or methodologies do you use?

User Testing 246

User Testing Data Visualization Product Management Product Manager 246

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What tools or methodologies do you use? What tools or methodologies do you use?

Technical Review 245

Technical Review User Testing Data Visualization Product Management 245

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

UX Studio: Product Management

AUGUST 17, 2018

Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revolving door — for its intended purpose without getting hopelessly frustrated.”. Testing competitors’ solutions.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userzoom

FEBRUARY 12, 2020

This is a guide for UX and research practitioners who have either newly joined an organization that’s using the Agile methodology, or their current product development is adopting Agile for the first time and they’ve been told to “make UX research happen in this new fangled process immediately please!” . What is Agile?

User Testing 100

User Testing Product Research Research Software Customer Feedback 100

Userpilot

AUGUST 17, 2024

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target.

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

Product Innovation Educators

FEBRUARY 22, 2021

Our 14 leadership principles are woven into the DNA of everyone who works there and every process in the company, and six of them are directly related to innovation: Customer obsession—people wake up every day trying to figure out how to delight their customers. 7:47] How did you see customer obsession encouraged at Amazon?

Customer Feedback 215

Customer Feedback User Testing Product Management Product Manager 215

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. Download ebook. Trackers, cookies, web analytics, and other tools can slow down site performance during heavy traffic.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Userzoom

JANUARY 28, 2020

Welcome to the second part of our series where we delve into the more technical aspects of accessibility design offering practical guidance on making digital experiences open to everyone. This week, we’ll look at how user researchers can get started with accessibility testing, design and compliance. .

User Testing 92

User Testing Research Software Product Research Customer Experience 92

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Initial user research. Scope and team.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The 2022 NPS benchmark for SaaS is 41.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

NOVEMBER 19, 2020

Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. One study by a group of Finish researchers found the sudden start of pollen season increased COVID-19 mortality due to preexisting respiratory diseases by as much as 20%.

Research Software 158

Research Software Data Visualization Healthcare Customer Experience 158

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. Short on time? Leaders have to get out of the business of saying: “I have this solution in my head.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

UX Studio

JULY 4, 2018

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences.

User Testing 73

User Testing Research Software Product Research Feedback Software 73

airfocus

JUNE 25, 2025

eBook Leveraging Product Strategy Read now Why timing and momentum matter The frequency and execution of pivots matter deeply. Or if you take too much time when you’re making the switch, you’ll lose momentum. Here are the 5 best product roadmap software. “If you tack too frequently, you’ll lose momentum.

Feedback Software 52

Feedback Software Research Software Data Visualization User Testing 52

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Userzoom

SEPTEMBER 10, 2019

Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart, but it’s a worthwhile step in the battle for employee retention. Tip #1 – make your portal less ‘otherworldly’ When we think about user experience, we usually think about customers.

Research Software 43

Research Software User Testing Reporting Tools Customer Experience 43

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. UX Researcher | GrubHub. “It

User Testing 92

User Testing Product Research Customer Feedback Research Software 92