This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’ve just launched our latest book, The Growth Handbook. Perhaps you’re acquiring customers but they’re not sticking around. Or it could be that you’ve found productmarket fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about.
It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. Summary of some concepts discussed for product managers. [6:13] I hope you enjoy it!
Those who have stood out to me as particularly customer-centric have had two qualities in common. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom.
Figure out how your product can solve the problem you originally solved, but for a broader set of customers. If you only serve your initial customers, you are stunting your future growth. I f you start by serving smaller customers, the best way to expand upmarket is to do that one step at a time. Build your team.
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” It will help you deliver value to users, tell a more inspiring story about your company, and recruit a team.
And before Instacart, Bangaly was at another “Insta” (Instagram), where he helped double the photo sharing platform’s monthly users to more than 1 billion. At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market.
They don’t have the problem your product solves, or they don’t have it badly enough to spend money to solve it. If this is happening – and often it is – your company will have a hard time making the number of sales you need to be successful. Marketing Uses Product Knowledge To Know Who To Target.
During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. Understanding what customers need.
Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. An interactive walkthrough is a step-by-step product guide leading to activation. SaaS companies use walkthroughs to onboard new users, highlight secondary features , and train new staff.
It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. When not writing his sales handbook, he’s been overseeing the change from Close.io Short on time? We have so many customers around the world.
Product management today has these characteristics: Primary focus on is product and features, not market problems and solutions. Lip service paid to “product/market fit,” but it’s often considered something you do after you have a product. Product managers take strong control of their part of go-to-market.
Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you.
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort?
Coming from a non-related industry, how do I break into Product Management? Being a Tech developer, how do I transition into a Product Manager role? I’m an entrepreneur; however, I lack any relevant experience to manage/scale my product. How do I learn the necessary traits of Product Management?
Now is the perfect time to take action and start making those changes!✨ We've been following them for a long time and are really grateful for their unique insights. Daniel Dalton Recognized as a 'One to Watch' by the Product-Led Alliance and a prominent speaker at Product School. Don’t miss it!
Lin , the author of PM Interview Questions , about his favorite books for expanding a product manager’s skill set in the following areas: Product design. Customer analytics. User and customer empathy. Product management process. Hooked: How to Build Habit-Forming Products. Executive communication.
Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. You learned about other roles where your experience in CS can be a springboard for those positions. Let’s begin with what makes you unique as a customer success professional. Using data and playbooks to mitigate customer risks.
Tina Hafer called this a “must-read for productmarketers and product company leaders.” Martina joined Tina on the Better Product Unlock ProductMarketing podcast series to share her product expertise. And marketers just starting their career should pick this up like it’s a handbook.”.
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In the time since you wrote that, how have you seen that observation materialize in new channels that have emerged? Andrew Chen on fighting acquisition channel fatigue.
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In the time since you wrote that, how have you seen that observation materialize in new channels that have emerged? Andrew Chen on fighting acquisition channel fatigue.
Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customerexperience, test product-market fit, and ensure that they are making the right investments with limited time and resources.
If you’ve lost product-market fit, it’s time to go back to square one. Ask yourself: what’s changed in the market, and how can we adapt to stay relevant? Look for new opportunities and be willing to reframe your product or pivot your business model to meet the new needs of your customers.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content