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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. Perhaps you’re acquiring customers but they’re not sticking around. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about.

Books 157
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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. Summary of some concepts discussed for product managers. [6:13] I hope you enjoy it!

Startups 227
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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Those who have stood out to me as particularly customer-centric have had two qualities in common. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. The Foundation: Immediate Access to a Diverse set of Customers.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom.

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5 strategies to drive your next wave of growth

Intercom, Inc.

Figure out how your product can solve the problem you originally solved, but for a broader set of customers. If you only serve your initial customers, you are stunting your future growth. I f you start by serving smaller customers, the best way to expand upmarket is to do that one step at a time. Build your team.

Strategy 188
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Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

Lenny Rachitsky

He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” It will help you deliver value to users, tell a more inspiring story about your company, and recruit a team.