Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. Short on time? But there’s a better way now.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

The Product Guy

AUGUST 13, 2020

How to learn by doing it and lead a new team at the same time? In one of the earlier sessions with my mentor, we spent a lot of time talking through the business model, various groups in the organization, their responsibilities, engagement model and what the customer experience is at the end of the day.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? 10 guidelines to design high impact experiments. And when are experiments invalid? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work.

Customer Experience 167

Customer Experience Data Visualization User Testing Product Research 167

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Management 281

Product Management Product Manager Research Software Product Research 281

Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Roman Pichler

FEBRUARY 2, 2021

Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. But it is less suited to create complex digital products.

Agile 279

Agile Product Research User Testing Feedback Software 279

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. User Feedback Analysis: From Chaos to Clarity User feedback is noisy.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. So let’s learn how to collect and act on marketing insights! What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Product Innovation Educators

JANUARY 13, 2020

She has two degrees from MIT and a ton of practical experience. Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. 0:38] What was your experience developing Adobe Creative Cloud?

User Testing 230

User Testing Product Research Marketing Research Software 230

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Back then, it was almost every Mac user in the world).

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. Product” involves things like: Requirements or user stories or features. And even roadmaps. And indeed, as a product manager “product” is where you spend a lot of your time, typically. Product Owner.

Framework 302

Framework User Testing Product Management Product Manager 302

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Mind the Product

OCTOBER 25, 2016

And while this wasn’t a scientific study, the results are directionally valuable and, for what it’s worth, consistent with my experiences and those of my colleagues. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I As a software user, that’s a little sad.

User Testing 187

User Testing Product Research Feedback Software Product Management 187

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? We segment customers.

Product Research 223

Product Research User Testing Workshop Management 223

Roman Pichler

JANUARY 9, 2018

You should therefore involve the right people in the discovery work and secure enough of their time. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

Product Research 182

Product Research Technical Advisors User Testing Research Software 182

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Don’t panic.

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

JULY 24, 2024

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Talk

APRIL 17, 2024

And if you’re trying to guide your teams toward being more empowered and autonomous, this is a process that takes dedicated time and commitment. She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Alchemer Mobile

MAY 31, 2024

Customer sentiment. Customer sentiment is at the heart of understanding, measuring, and improving the relationships you have with your customers. It is the emotion behind customer engagement. Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Mind the Product

OCTOBER 8, 2018

Find a Problem Statement – Identify the Real User Need. Product managers should first identify the key user persona for the domain they’re operating in, and list out their real problems. It’s recommended to have multiple rounds of brainstorming to get to know the root cause of the your users’ problems.

Product Research 183

Product Research User Testing Marketing Customer Feedback 183

Userpilot

MAY 1, 2024

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. This diverse experience, she found, was not unlike working in a product environment.

Product Management 249

Product Management Product Manager User Friction Product Research 249

ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

Roadmap 98

Roadmap Data Visualization Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What are the responsibilities of a product marketing manager?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Management Unpacked

AUGUST 21, 2020

You will need to be flexible and aware of new industries and verticals that might impact your product, while at the same time creative enough to experiment with new product ideas without spending a lot of money. Many companies rely heavily on analytics to collect feedback instead. Choosing the Right Fit for You .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. A proactive strategy anticipates customers’ needs and creates innovative solutions, while a reactive strategy develops around customer requests.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software 98

Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

JUNE 26, 2023

Picking the right product experience platform is an important task for any product manager. In this article, we’ll be conducting an in-depth analysis and comparison of the 15 best tools currently available on the market. Product teams will use all of these to craft a positive customer experience. Let’s dive in.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

JULY 29, 2024

TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

APRIL 24, 2025

In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. An individual with excellent communication skills, adept at influencing both user-facing and partner-facing stakeholders.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

FEBRUARY 24, 2023

Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction. A startup’s TAM represents its product’s total potential market size. High-level roadmap: I like this concept for all stages.

Startups 147

Startups User Testing Feedback Software Customer Feedback 147