Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Joining us is Dr. J.J.

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The Accidental Product Manager

MARCH 1, 2021

I get a little thrill each and every time I come to the front door and see an Amazon box sitting there waiting for me to bring it into the house and open it up. However, the product managers at Amazon have come to a realization that they need to find a way to save money. Ok, so I’m willing to make a confession here.

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The Product Coalition

JANUARY 12, 2023

. "Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. From cloud computing to customer experience transformation, we’ll look at what each type of transformation entails and how it can help your business.

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Alchemer Mobile

NOVEMBER 18, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. Today, we’re excited to bring you thoughts from Liz Jensen, Senior Product Manager at Visa. Here’s what Liz had to say!

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ProductPlan

MAY 5, 2022

Your product team has limited time and resources, and you can’t accomplish every initiative on your product development wish list. Whenever you build or update a product roadmap, you’ll need to weigh the costs and benefits of several competing goals. Common examples include: Targeting new user personas.

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Melissa Perri

JULY 14, 2016

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. To create a backend system that will allow the sales team to manage their leads.” “To He was on edge.

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Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.

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The Accidental Product Manager

MAY 17, 2021

Now food can be delivered no matter where a customer lives Image Credit: Paul Townsend. One of the most hotly contested markets right now is the home delivery of food. However, for those potential customers who live in smaller towns and cities, home delivery of food has not been an option – until now. population soon.

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BrainMates

JUNE 25, 2020

User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team so that they can design ‘market driven’ Products. Both of these help you build better, more successful Products.

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The Product Coalition

SEPTEMBER 7, 2023

“The most important thing in communication is hearing what isn’t said.” — Peter Drucker I often go on walks as those are the times I do my best thinking. CONTEXT — and the need to have big picture context when building an AI-first or digital product. Often, terms like ‘business’ context or ‘market’ context get thrown around.

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Product Innovation Educators

MARCH 18, 2024

Product management insights from medical innovations Today we are talking about product management and innovation of medical products. He has over 35 years of experience in the Medical Industry, has launched over 40 products, and has 17 patents under his belt. It was not very comfortable or safe.

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The Product Coalition

SEPTEMBER 7, 2022

MVP: Test an Idea Before Investing In It In 2010, businessman Joel Gascoigne came up with an idea to create an app that would allow social media users to plan the date and time of posting. The entrepreneur created a landing page to make sure that people would be interested in such a product and that it would be profitable.

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The Accidental Product Manager

JULY 12, 2021

Pop-up product managers have to be quick on their feet Image Credit: Metropolitan Transportation Authority of the State of New York. As product managers we are always being told that we need to better understand our customers. In the world of retail products this is especially true. What Are Pop-Ups?

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Intercom, Inc.

MAY 5, 2020

Helping businesses connect with their customers is what we’ve been doing since the very beginning of Intercom, but we also believe that weaving better interconnections between businesses helps everyone succeed. Customization, for better or for worse, is a crucial attribute for platforms.”. Building a developer economy around Intercom.

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PMLesson's Ace the PM Interview

MAY 19, 2020

A major part of being a product manager is being able to prioritize. Prioritization Framework After determining the goal, it's time to weigh any tradeoffs and discuss how you'll evaluate each option. We also want to be user-focused and ensure we're bringing a good experience to the end-user. What's the Goal?

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Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

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Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

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Balsamiq

JULY 13, 2018

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. Much of the time even an hour doesn't seem like enough to really hear their full story.

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Product Innovation Educators

JANUARY 24, 2022

Lessons from a medical device company bringing oxygen to kids who need it – for product managers. Today we are dissecting how a product came into being, examining it from initial insight through product development and to launch. Summary of some concepts discussed for product managers. [2:09]

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Userpilot

FEBRUARY 18, 2021

Done right, personalization can be absolutely critical for new user activation, engagement and retention. Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. Personalization in SaaS is such a minefield. How to Personalize Right in SaaS?

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Analytic Tools Software Review Data Visualization Customer Experience 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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The Accidental Product Manager

NOVEMBER 15, 2021

However, if some very smart product managers have their way, in the future you might be seeing driverless cars whizzing around. Will their product managers be able to solve all of the challenges that will be coming with this new technology? Nuro will charge customers US$5.95 Groceries That Come To You.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Management is notoriously difficult to get into. This challenge is especially augmented for those just graduating from college with minimal exposure to product management. Thus, companies have developed entry-level product management roles, known commonly as Associate Product Management (APM) roles.

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Balsamiq

JULY 13, 2018

We recently began doing 1-on-1 video interviews as part of a user research initiative, which we described in a post a few months back called User Research: How to Start Talking to Your Users. Much of the time even an hour doesn't seem like enough to really hear their full story.

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The Accidental Product Manager

DECEMBER 7, 2020

The pandemic is allowing grocery product managers to make changes Image Credit: Gilbert Mercier. Grocery product managers have gone a long time without having to make any big changes. Their product managers are also introducing contactless payment in all of its more than 2,200 stores.

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The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

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The Accidental Product Manager

APRIL 27, 2020

As product managers, it is our responsibility to use our product development definition to create products that our customers will want. With a little luck, they’ll discover our products, decide to buy them, and then place an order. The Prime program costs customer $119 each year to belong to it.

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The Accidental Product Manager

FEBRUARY 22, 2021

When it comes time for you to get some groceries, what do you do? It turns out that this is a really inefficient way of going about doing things and the product managers at grocery stores want to make some changes. Restricting the top speed of these robots to 25 mph allows product managers to take advantage of loopholes in U.S.

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The Accidental Product Manager

AUGUST 27, 2018

So I want you to think back to the last time that you bought a car. If you are like most of us, you at least spent some time thinking about what you wanted. Cadillacs occupy a crowed part of the car market because they are expensive and they are designed to appeal to customers who may also be tempted to select BMWs and Porsches.

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The Accidental Product Manager

APRIL 16, 2018

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Just having one line of motorcycles was not enough for the Polaris product managers.

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The Accidental Product Manager

APRIL 20, 2020

Could there be any better job than being a product manager at a pizza company ? I mean, you have the ability to fully understand your product (and eat it to!), you know who your competition is, and your customers clearly want and desire your product. What more could a product manager ask for?

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Intercom, Inc.

JUNE 10, 2020

Let’s talk about that trickiest of subjects: Product Judgment. Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them.

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Mind the Product

JANUARY 16, 2020

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.

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Product Innovation Educators

JANUARY 21, 2019

Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., The principles can be applied to any industry, but for our guest, they grew out of the R&D and product development practices at Goodyear Tire & Rubber Company.

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The Product Coalition

MAY 5, 2018

Photo by Mark Rabe on Unsplash When defining the job of a product manager, at least one of two definitions always pops up. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between business , technology and user experience ”.

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The Product Coalition

JANUARY 29, 2019

For a long time, most of us worked following the rhythm of harvests and seasons. Then, the invention of technology and modern work required the development of management processes. Product Management belongs to a more contemporary era. Thus targets, timelines, tools, teams and requirements might change over time.

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The Accidental Product Manager

OCTOBER 28, 2019

When you travel and you need transportation at the other end of your trip, what do you do? It turns our that there is a new way to get around and it’s changing the rental car product development definition and causing headaches for established rental car company product managers. The Arrival Of The Upstarts.

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