Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Userpilot is the best user journey-tracking tool for web analytics. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

MARCH 16, 2021

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. The typical support “strategy” is to let common issues roll in for your support team to address. Learn the latest strategies for your most personal, efficient support team yet.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Outbound 201

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. How many proactive support messages are you sending versus how many people are seeking support?

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

SEPTEMBER 8, 2021

For so many years, customer support was seen as a cost center – the first port of call for customer complaints. Customers’ expectations of support are also changing dramatically as the support landscape continues to evolve. Long wait times and slow responses are no longer accepted as being good enough.

Reporting Tools 237

Reporting Tools Inbound Data Visualization Customer Experience 237

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Now is the time for support leaders to level up previous support strategies and adopt new tactics. What does it mean to support customers in context?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

AUGUST 17, 2021

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Intercom, Inc.

OCTOBER 9, 2018

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But that’s easier said than done when reaching out to potential customers through email. So as SDRs, we spent a lot of time pondering how we could inject more of our personality into the process.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience. Proactively addressing customer needs.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 14, 2023

First, let’s start by clarifying what first-party data is: TL;DR First-party data is individual information that your company collects directly from users, such as user attributes, demographics, customer behaviors, and more. Using feature tagging to monitor clicks , mouse hovers, and any user input on a specific UI element.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound. Inbound and Outbound Success Stories.

Research Software 91

Research Software User Testing Outbound Marketing 91

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Folding Burritos

JANUARY 25, 2018

A lot of our time as PMs is spent communicating with other people in our organization. Since the majority of our communication time is typically spent on the tactical, let’s talk about that. “Did What are customers asking for in our support channels?”. Did you know there’s a bug when people try to do ‘so and so’?”.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value. Behavior-based messages.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Intercom, Inc.

JUNE 21, 2018

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. Short on time? It’s easier to qualify leads , and it saves time.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’. Visit customers often. The phone is one of the most underrated pieces of technology of all time.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. Another important aspect of growth is your ability to retain and renew your existing customers. Continue reading, if you want to learn: What is Customer Success?

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Intercom, Inc.

JULY 30, 2018

Yet for all the time we spend thinking about it, many of us don’t have a game plan. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. or “How soon are looking to buy?”.

Inbound 157

Inbound Strategy Outbound User Testing 157

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. The emergence of the product-led growth strategy. Over time, the customer would form a relationship with your company, and that trust would eventually lead to a sale.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

UX Studio: Product Management

JULY 29, 2021

If you decide to work in a big organization, getting stakeholder buy-in to allocate time and money to research activities will be a critical part of your job. You can’t just expect other managers and executives to understand why user research is so important and how it can be a profitable investment. . So, how do you sell research?

Research Software 110

Research Software User Testing Product Research UX 110

Mironov Consulting

FEBRUARY 6, 2020

But this raises three broad questions: Shouldn’t we spend more time choosing our specific KPIs (or OKRs) than deciding whether to adopt metrics in general ? So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. The Importance Of Customer Success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time*.”

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

NOVEMBER 6, 2020

This is critical since – as we know – your devs don’t have time for that anyway and there’s nothing more frustrating than dev bottlenecks in a SaaS company: So this list will finally set you/your Product Marketer free from the dev bottlenecks! Post-signup: User Analytics : Hotjar , Heap. Also: it’s really curated.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

MAY 24, 2019

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. Your customer success team asks, ‘How can we create a product that helps customers become successful beyond our dreams? ’ Traditional software demos are fairly time consuming.

Analytic Tools 76

Analytic Tools Demo Customer Experience Data Visualization 76

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. You spend half of the time on diagnosis, another 40 percent on the tenets, and 10 percent on coherent actions. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52