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Product Drive 2023 – How to Build Products Users Love

Userpilot

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

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Discovery Hand-Offs Kill Momentum: Here’s What to Do Instead

Product Talk

With each person, the message got a little more distorted. This means that by the time it gets to the engineers, the message is unrecognizable. It’s no wonder we end up with software that doesn’t work for our customers. We want all of our team members to have some exposure to customers. Tweet This.

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How to Become a Startup Product Manager without Experience

The Product HQ

Step 4: Gain Formal/Informal Experience in Startups If you’re looking to become a startup product manager, it’s essential to build experience in startups. The demand for growth in startup product teams is at an all-time high. Have a solid technical background and understand the complexities of software development.

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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

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How to beta test, with award-winning learning app Pocket Prep

Usersnap

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. Instead of employing random software testers to go through different test scenarios, Pocket Prep gets actual customers to try out the new application.

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423: Transforming products into experiences – Geoff Thatcher

Product Innovation Educators

Injecting the theme park industry’s experience model into product development This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world.