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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Listen to the audio version of this article: [link] What is a Portfolio Roadmap and Do You Need One? Neither is a singular atomic product. Microsoft 365 is a product portfolio, a suite that contains productivity tools like Word, PowerPoint, and Excel. This is where product portfolio roadmaps come in. [2]
Your team is following the roadmap. You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Roadmaps provide alignment. And customers?
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Customers dont care about data structures.
Product leaders know that career growth isn’t always linear—stepping into leadership or establishing a productmanagement function can be as complex as it is rewarding. Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning. Q: How do you communicate productmanagement’s impact on business outcomes?
When Jane, a seasoned productmanager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Despite her years of experience, Jane realized something critical: even seasoned PMs need a plan to establish credibility in a new environment. But within a month, she felt like she was treading water.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timelycustomer feedback. Companies frequently make this mistake by creating a productroadmap 1-3 years in advance.
Productside | ProductManagement Courses & Training How ProductManagement Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Customers were disengaged.
In a similar fashion, AI is changing how productmanagers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common productmanagement scenarios that exemplify the stark difference between learning best practices before and with AI.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
You’re Stuckand It’s Because You’re Playing by the Rules In productmanagement, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Lets take them apart.
So, how can productmanagers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, productmanagers can work faster and smarter. Learn how to get your time back with this AI guide.
Photo by AP Vibes Outcome-based roadmaps are considered the best practice; however, they are not as common as you would expect. When I was Head of Product at eBay, one of my primary responsibilities was to lead and build eBay’s new catalog system. Now that we got everyone’s buy-in, it was time to make it a reality.
How first principles can help you design productroadmaps from the ground up. Productroadmaps are no exception. Creating or even updating a productroadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….
How Do You Stay True to Your Product Vision While Adapting to Market Realities? Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments. Heres a sneak peek: Q: Im new to productmanagement.
Make Time for Ideation [Templates + AI Prompts] Why read this? Most products stumble after the research handoff. Ideation’s importance lies in its ability to focus on users, bring diverse viewpoints together for more inclusive solutions, and strengthen a sense of ownership and commitment among team members. User focus.
Speaker: Eric Feinstein, Professional Services Manager, Looker
For a long time, ProductManagers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with productmanagers who are looking to add effective reporting.
No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Align every part of the company to the customers most critical business goals (that are actually relevant to what you do) first. End of story.
Productside | ProductManagement Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in.
Ever wondered how product leaders juggle massive mergers & acquisitions, tricky integrations, and a pressure-cooker paceall while keeping their teams fired up and focused? Meet Brian Fugere , a pro whos navigated the high-stakes terrain of M&A more times than he can count. Jumping Into M&A: Why Acquire at All?
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your productroadmap, productmanagers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. How to incorporate customer feedback into your roadmap.
As a productmanager, I’ve come across all the common obstacles to creating personas. And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas?
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions. 5] What about ProductRoadmap Generation?
For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of productmanagement looks like Tal Raviv. Productmanagement is unfair. We’re expected to be on both a maker and a manager’s schedule. With everyone watching.
Additionally, I like to engage the key business stakeholders and form an extended product team, as shown in Figure 2. [3] The latter are the individuals whose expertise and support you require to make the right product decisions and successfully implement them. [4] Figure 3 illustrates how this can be done.
To build better products, you need to listen and act on user feedback. Having an effective feedback management system can help! It can help you not only build the right features, but also avoid wasting time and resources. Download the guide today and start building an effective productmanagement system!
Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how productmanagers can create a direct channel to support and use it to drive meaningful improvements.
Productside | ProductManagement Courses & Training Ctrl + Alt + PM: AI-powered ProductManagement Your productmanagement laptop keeps freezing. You’ve heard a few things about AI-powered productmanagement but you thought it might just be a passing fad. It’s time for the upgrade.”
AI-generated ideas filled the roadmap. That tension points to one of the most underappreciated effects of AI in product teams today. It removes much of the effort from analysis, but also removes the friction that once forced product teams to think. But no one was asking whether they should be building any of it.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
There are various frameworks and tools that are designed to help productmanagement teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their productroadmaps, they are not properly accounting for customer validation.
Productside | ProductManagement Courses & Training Why AI ProductManagement Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the productroadmap. Thats exactly why we created the AI ProductManagement Certification. The next live cohort runs June 2326.
Most roadmaps do not fail from bad ideas. Product leaders today are expected to respond to shifting priorities, cross-functional pressures, and market instability without losing focus. That is why the second article in our Product + AI: The 8 Zones of Impact series turns to a core leadership challenge: strategy and planning.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Our Q3 releases have focused on enhancing strategic alignment, improving integrations and introducing new features to streamline your productmanagement workflow. Let’s dive into the highlights and explore how these updates will transform your productmanagementexperience.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
Senior leaders often want to see months - or years - long productroadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try.
You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!). Trying to bring in as many users as possible, only to see most of them lose interest before their free trial is even over. The alternative?
Productside | ProductManagement Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
Welcome to the ultimate guide to ProductManager interview questions. Tell me about a time you managed a difficult stakeholder Situation: A senior exec wanted a feature that conflicted with user feedback. Task: Align the roadmap with both business and user needs.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
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