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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Tools and Techniques Jack mentions that he has personally used more than 70% of the tools in PDMA’s Body of Knowledge. Tools and Techniques Jack mentions that he has personally used more than 70% of the tools in PDMA’s Body of Knowledge.

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How to Create Responsive E-Learning App Design

UX Planet

How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Lets discuss why educational app design is essential and what practices you can follow to deliver a smooth experience to your students.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Customer Onboarding Automation: How-to Guide

Userpilot

You’ve just downloaded the hottest new app everyone’s talking about. Defeated, you close the app, unsure if you’ll ever open it again. Onboarding automation uses technology (such as conditional flows and sequences) to guide users through their initial experience with your product. Where do you start?