Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Book a Userpilot demo to see how you can track all your metrics in one place.

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Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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Userpilot

OCTOBER 5, 2021

The plan here in order to grow our user base is to optimize in-app onboarding in order to reach that 25% by the end of Q4. What are KPIs? KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. KPI: Run 2k every week. Source: [link].

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Onboarding KPIs Analytic Tools KPI Customer Experience 145

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

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Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

AUGUST 4, 2023

The Role of Data in Defining Your North Star Metric How the Right North Star Metric Can Illuminate Your Business Path A North Star metric is a key performance indicator (KPI) that a company uses as the leading measure of its success. This metric should represent the core value your product delivers to customers.

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Data Visualization User Testing Customer Satisfaction Customer Experience 148

Userpilot

JULY 31, 2024

NPS (Net Promoter Score) measures users’ likelihood of recommending your product to others. CSAT ( Customer Satisfaction Score ) measures customers’ satisfaction with your product or service. CES ( Customer Effort Score ) measures how easy it is to interact with your product. Average TTV. Average NPS.

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Onboarding KPIs Data Visualization Customer Experience Customer Feedback 104

ProductPlan

AUGUST 17, 2020

I’ve seen several different approaches, including themes that align with high-level business goals (acquisition, growth, customer satisfaction, etc.) or more granular focus areas like the example in Jim Semick’s article of increasing satisfaction within a user persona group. CUSTOMER KPI: Reach.

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Onboarding KPIs Roadmap Customer Experience KPI 105

Userpilot

NOVEMBER 19, 2022

Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Improve customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 98

Userpilot

NOVEMBER 6, 2023

Top metrics to measure customer growth To assess customer growth effectively, it’s important to consider a variety of key metrics, as no single KPI can tell the whole story. Customer retention Customer retention is your company’s ability to keep existing users over a specific period. How to calculate CSAT.

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Onboarding KPIs User Testing Feedback Software Customer Feedback 103

Userpilot

JULY 26, 2022

There are 10 retention KPIs you should look out for. These include customer retention rate , monthly recurring revenue, customer lifetime value , DAU to MAU rate , repeat purchase rate, expansion MRR , customer satisfaction score , net promoter score , customer health score , and the revenue churn rate.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Analytic Tools 98

Product Management University

JANUARY 19, 2023

When product management teams adopt a portfolio strategy approach to managing products, they’re focused on making their organization better in market segments where they can best succeed. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

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Userpilot

OCTOBER 4, 2022

Behavioral UX KPIs include Average Time Spent on Task, Task Success Rate, Error Occurrence Rate, Navigation vs. Search, and Conversion Rate. Some examples of attitudinal UX KPIs are Feature Adoption Rate , Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), System Usability Scale (SUS), and Customer Retention Rate.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Onboarding KPIs 105

The Product Coalition

JULY 19, 2022

c) Cloud platform companies give extra cloud storage if we upgrade to a premium plan vs. limited storage for free users 2. Marketing For marketing, the fundamental goal would be how can we convey the product value proposition to customers so customers can upgrade themselves from basic plan to premium plan.

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User Friction Customer Experience User Testing Customer Feedback 148

Userpilot

DECEMBER 13, 2021

Best way to track and measure product management KPIs. Product management KPIs help product teams outline and track the business or product success. KPI stands for Key Performance Indicator, and OKR stands for Objectives and Key Results. What’s the difference between KPIs and OKRs? Let’s get started!

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userpilot

AUGUST 30, 2021

And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. Is product analytics the same as marketing analytics? How many analytics tools do you need?

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Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Mixpanel

FEBRUARY 26, 2020

In our latest installment of the Metrics That Matter series, we talk to the founder and CEO at Mad Paws, Alexis Soulopoulos, and Head of Marketing Karim Mouahbi to learn more about: How data analysis helped solve a liquidity problem. How Mad Paws used Mixpanel to identify a key marketing window of opportunity.

Data Visualization 101

Data Visualization Analytic Tools Reporting Tools Customer Experience 101

Userpilot

MARCH 2, 2022

Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. Some OKR examples include customer success , marketing , sales, and product management OKRs. OKR vs KPI vs Metrics.

Feedback Software 105

Feedback Software Onboarding KPIs Reporting Tools Product Research 105

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS. How NPS is Calculated.

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Product Research Customer Experience User Testing KPI 129

The Product Coalition

MARCH 17, 2020

Organize your team on the same page As a product manager, you’re a meeting point for the development team, marketing team, and upper management. Roughly, SaaS product lifecycle can be divided into six distinct stages with specific goals: Identifying market opportunity?—?analyzing Another source of guidance is the users’ feedback.

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Onboarding KPIs Analytic Tools Feedback Software Data Visualization 109

Userpilot

SEPTEMBER 7, 2023

TL;DR Analyzing survey data can help you identify patterns, get ahead of issues, and make data-driven decisions moving forward to reduce churn while improving customer satisfaction. While not every key performance indicator (KPI) , there are plenty of metrics that you can gather through surveys such as NPS, CSAT, CES, and more.

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Analytic Tools Data Visualization Feedback Software Product Research 103

ProductPlan

AUGUST 7, 2020

Here are the four fundamental elements product managers need that is different than engineering: Strong empathy for your customers (internal and external). Strong understanding of the business (and market). But any product manager not focusing on essential KPIs like active use, revenue, retention, customer satisfaction, etc.

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Engineering Leadership Customer Experience Feedback Software 111

Userpilot

APRIL 24, 2025

Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again. Requirements 5+ years of product or program management, marketing, business development, or technology experience.

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Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

DECEMBER 7, 2022

KPIs are important for SaaS companies as they help you monitor different aspects of your product, help visualize performance, and identify problems fast. The three main types of KPIs are quantitative, qualitative, and leading KPIs. Using exit surveys to understand why customers leave and offer alternatives to avoid churn.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

The Product Coalition

OCTOBER 23, 2023

And understood, too, that your Strategic Capabilities — the teams you expect to combine Product, Tech, and UX expertise to create new experiences, and expand growth, won’t thrive in KPI-driven environments. This is where OKRs can provide additional benefits.

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Strategy Customer Experience KPI Data Visualization 142

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. The RACE framework is a four-step marketing framework. What is a RACE marketing model? Reach stage.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

JANUARY 23, 2023

The main difference is that customer success OKRs set the direction for CS strategies, while CS KPIs measure progress against customer success OKRs. Thus, an OKR could be “launch customer engagement initiatives,” and the relevant KPI could be “10%+ growth of engaged customer views per month.”

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Feedback Software Customer Experience Analytic Tools Onboarding KPIs 97

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona? ActiveCampaign.

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Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 23, 2022

Using these metrics, you can track the right key performance indicators (KPI), which, in turn, helps you understand the strengths and weaknesses of your business, along with growth opportunities. This allows you to modify your marketing and sales efforts and develop strategies that are more likely to work for your business.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

AUGUST 29, 2022

The four ways you can do it include sending in-app microsurveys , checking reviews on product review platforms, running one-on-one user interviews with the Voice of the Customer (VoC) program, and actively monitoring social media channels. You can significantly enhance your customer experience using sentiment analysis.

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Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Session recordings.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MAY 8, 2024

Customer success metrics to include in your dashboard What metrics should you track in your customer success dashboard? Customer Satisfaction Score (CSAT) is a measure of how satisfied customers are with your product. It allows companies to quickly identify customer experience issues.

Data Visualization 105

Data Visualization Dashboard Onboarding KPIs Customer Experience 105

Userpilot

JUNE 28, 2022

By using these KPIs, you can calculate how quickly you lose customers, their lifetime value, and their overall health scores. There are eight key CX KPIs that you need to measure. There are lots of tools in the market to measure and improve your customer experience. What is customer experience?

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Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Gainsight

NOVEMBER 2, 2022

But the way that people in the finance community, the marketing community, the HR community should engage and collaborate around those KPIs has to fundamentally change.” Some emerging KPIs Schrage noted include employee experience, customer experience, and customer lifetime value. We look at employee success.

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Reporting Tools Research Software KPI User Testing 52

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

Gainsight

AUGUST 19, 2020

Arvind: At Omada, we provide customized digital programs to help people prevent and manage chronic disease through healthy habits and lifestyle changes. Our customer success teams cover small, mid-market, and enterprise, with customer operations and customer support teams. We have 32 people and counting. .

User Testing 98

User Testing Customer Experience Analytic Tools Product Research 98

ProductPlan

SEPTEMBER 17, 2019

Products operations is to product management as marketing operations is to marketing. Take a Minimum Viable Product -type approach to identify and select which KPIs make the cut. Ideally, each KPI you include on the dashboard represents a different goal or major area of focus. Product Operations Dashboards Are Worth It.

Data Visualization 63

Data Visualization Embedded Analytics Dashboard Reporting Tools 63