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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. In 2021, Travel began its road to recovery following interstate, national, and global travel restrictions brought on by the pandemic.

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. Back in May of 2020, we dug into the mobile data to reveal changes in DAU (daily active users) across different industries.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

According to a report by Statista , this is how various industries have been impacted by the pandemic. The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. For example, apps that historically seen predictable weekly trends in usage are now seeing entirely new patterns. ?Read

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Engagement Benchmarks for Travel App Success

Alchemer Mobile

It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Travel apps. Profile of an average app in the Travel category.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! While we can hypothesize that the lack of Vitamin D certainly contributes to grumpier customers in the gloomier months, we needed data to support our claims.

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2021 Mobile App Engagement Benchmark Report

Alchemer Mobile

In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Download the report for a more comprehensive look at how your app performed compared to the marketplace.