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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this. Engage Actively in the PM Community A personal brand isn’t built in isolation.

Branding 293
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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Why UX analytics should go beyond quantitative data. Methods for collecting and analyzing UX data. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.

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Announcing our new guide ‘Unlocking Customer Engagement: Drive Action With In-Product Messaging’

Intercom, Inc.

By implementing in-product messaging – the secret ingredient your customer engagement tech stack is missing. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action. The bottom-line result?

Messaging 211
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4 Data-Driven Steps To Drive Successful B2B Demand Generation

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. All eyes are on you to make an impact — fast.

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What is first-party data?

Intercom, Inc.

First-party data is the future of online engagement and customer experiences. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter. What is first-party data?

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Best Practices for Usable and Efficient Data table in Applications

UX Planet

Tips and Insights to Create Intuitive, User-Centered DataTables Data tables provide a structured way to organize and manage information, making it easier to analyze and visualize data effectively. However, creating effective data tables is not as simple as organizing rows and columns. Intuitive: Simplifying Data Interpretation.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Foundational ABM Building Blocks

They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Balancing qualitative and quantitative data for the whole picture. How to track the impact of your messaging efforts. With improved onboarding, you'll see less drop-off and a happier user experience. In this session, we'll cover: Techniques for measuring improvements to your onboarding process.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue. Download the eBook now!